Full-Time

Art Director

Email

Updated on 1/8/2025

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$135k - $160kAnnually

Junior, Mid

Cupertino, CA, USA

Requires in-office presence in Cupertino for a minimum of 3 days a week.

Category
Concept Art
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
UI/UX Design
Sketch
Requirements
  • 2+ years’ experience as an Art Director in an agency or client-side environment—including experience with emails, landing pages, and marketing/advertising
  • 2+ years' experience leading Email projects
  • Experience leading a team of Designers, Copywriters, UX, Strategists to creative excellence
  • Strong communication skills
  • Ability to think creatively and justify concepts to clients and team members
  • Experience with strategic brainstorming, campaign development, creative brief development and creative execution
  • Ability to work on multiple projects simultaneously
  • Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
  • Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle
Responsibilities
  • Develop visually appealing email templates that align with brand guidelines
  • Ensure consistency in colours, fonts, imagery, and overall design across all email communications
  • Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative environment
  • Collaborate with UX, Copywriters, Designers, and marketing teams to create engaging campaigns
  • Balance strategic development with client business objectives
  • Lead Copywriters and Designers to ensure copy tone and style are consistent with visual tone and style
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution
  • Direct & delegate to core creative services disciplines (Design, Copywriting, UX)
  • Provide quality assurance of all creative deliverables
  • Mentor and coach team members through project development and performance management
  • Build and maintain rapport with clients, partner agencies and vendors
  • Contribute to the innovative development of the creative department

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have unique programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible