Full-Time

Product Marketing Director

Rite Hite

Rite Hite

501-1,000 employees

Manufactures loading dock safety systems

No salary listed

Wisconsin, USA

In Person

On-site at corporate headquarters in Wisconsin; up to 20% travel.

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Market Research
Lead Generation
Product Management
SEO
Salesforce
Marketing
Data Analysis

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Requirements
  • Bachelor’s degree in Marketing, Business or similar
Responsibilities
  • Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team and leads a regular customer advisory board to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions
  • Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools
  • Helps to capture insights by actively participating in customer experience center visits
  • Defines and delivers a memorable customer experience across each phase of the customer journey; leads strategic customer experience initiatives to continuously improve customer experience
  • Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management; actively participates in the innovation process and proactively drives idea generation where there are strategic gaps
  • In collaboration with the shared marketing services team and via analysis, research and problem solving identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) to strengthen business investments and marketing impact as well as inform enterprise strategic planning
  • Extends data analysis and insight generation to longer-term views that support 5–10-year strategic planning
  • Provides clear and thoughtful guidance/coaching on the development of high impact marketing activities, incorporating lessons learned from prior work and internal/external benchmarking
  • From insights and aligned with the product management priorities and roadmap, creates the marketing strategy across an operating company to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)
  • In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels
  • Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving workstreams to improve price realization; coaches the team on developing an economic, value-based view to support the product manager’s pricing decision
  • Collaborates with product management, distribution, business development and engineering to define new product offerings, pricing, marketing, and sales strategies
  • Connects the marketing strategy across operating companies and with the enterprise strategic plan and overall company brand strategy
  • Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, oversees the development of annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation
  • Owns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth; leads the testing of value propositions with external and internal advisory boards. Coaches the cross-functional product team on the development of high impact value propositions.
  • Works with the shared marketing services team and external agencies to develop the messaging platform and positioning; drives a strategic and practical competitive positioning analysis to develop a prescriptive and highly utilized toolset for the commercial team; facilitates internal war-gaming exercises to pressure-test and develop the highest impact commercial story
  • Incorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.
  • Coaches the team to develop a data and insight-driven launch strategy, working with the shared marketing services team on the optimum marketing mix (awareness, lead generation/nurturing) and activities (digital, website, SEO, PPC, E-mail, media, print, tradeshow, content marketing, etc.) to maximize the business return on investment
  • Develops thought leadership including reference and show sites and industry group partnerships in collaboration with the distribution, business development and product management teams
  • Oversees the development of high quality, consistent and customer-focused marketing assets working closely with the shared marketing services and product management teams to ensure high utilization
  • Identifies budget requirements and creative approaches to ensure execution of the marketing plan; owns marketing budget and proactively manages to meet business targets and make optimum use of marketing investments across the portfolio
  • Defines the branding requirements for a given product portfolio (naming, trademarks)
  • Collaborate with product management, business development and distribution as an active participant in product training
  • Leads operating mechanisms across the marketing team and tied to the product development process integrate and motivate, share best practices and execute on-time with high quality deliverables that support business goals
Desired Qualifications
  • B2B product marketing experience across the complete lifecycle
  • Up to 20% travel may be required

Rite-Hite designs and manufactures safety and efficiency equipment for loading docks, doors, and in-plant operations. Its products include dock levelers, vehicle restraints, light communication systems, dock seals, high-speed and specialty doors, cooler/freezer doors, safety and barrier systems, HVLS fans, and related parts and services. The systems work by creating safe interfaces between trucks and facilities—bridging gaps with levelers, preventing trailer movement with restraints, sealing weather with dock seals, controlling access with doors, and using lights to signal status—while reducing energy use. The goal is to help facilities run more safely, productively, and with lower energy costs through reliable equipment, service, and support.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Brown Deer, Wisconsin

Founded

1965

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Simplify Jobs

Simplify's Take

What believers are saying

  • Dok-Commander Pro, launched April 2026, upgrades every dock into a connected sensor point.
  • PitMaster Vertical and PitMaster X target energy, sanitation, and food-processing compliance budgets.
  • March 2026 Johnson acquisition expands company-owned distribution and shortens response times immediately.

What critics are saying

  • Johnson integration strains service quality across Texas, Arkansas, Tennessee, Oklahoma, Mississippi, Mexico.
  • ASSA ABLOY, Hörmann, and niche dock startups attack Rite-Hite’s installed base with cheaper replacements.
  • If customers adopt OEM-agnostic controls, Rite-Hite ONE loses pull-through and hardware margins by 2027.

What makes Rite Hite unique

  • Rite-Hite bundles docks, doors, restraints, and software through Rite-Hite ONE.
  • PitMaster Vertical, launched April 2026, seals vertical levelers competitors still leave exposed.
  • Johnson Equipment gives Rite-Hite direct control of 15 regional service offices.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Wellness Program

401(k) Company Match

Profit Sharing

Paid Holidays

Paid Vacation

Paid Sick Leave

Company News

Robert Dietrick Company
Jun 11th, 2026
A complete guide to eliminating light at the loading dock.

A complete guide to eliminating light at the loading dock. Mike smith. June, 2026 At the loading dock, light is more than just light. If you can see daylight around your dock doors, outside air and contaminants are entering your facility. Every gap around a dock door can lead to energy loss, pest intrusion, dust contamination, moisture infiltration, and sanitation concerns. In food processing, cold storage, manufacturing, and distribution facilities, even small openings can create significant operational challenges. Many facilities focus on sealing the top and sides of the trailer. However, true environmental control requires sealing every opening - including the often-overlooked space beneath the leveler. RDC helps customers develop complete dock sealing strategies that eliminate light, reduce air infiltration, and improve environmental control. Here are 11 ways to eliminate gaps throughout your loading dock operation. 1. Seal the fourth dimension on vertical levelers (new product alert!). One of the most challenging dock gaps to address is the area beneath a vertical-storing dock leveler. Fortunately, Rite-Hite recently introduced the PitMaster(R) Vertical, the industry's only full-time, pit-mounted under-leveler seal designed specifically for traditional vertical dock leveler applications. Key benefits: * Reduces airflow, dust, pests, and debris infiltration * Improves energy efficiency by creating a dead-air cavity beneath the leveler * Supports sanitation and compliance initiatives, including FSMA, USDA, and GFSI programs * Integrates with existing dock sealing systems 2. Seal the fourth dimension on pit-style levelers. For conventional pit-style dock levelers, the PitMaster(R) X Under-Leveler Seal helps eliminate a major source of energy loss. Without an under-leveler seal, the front of the dock leveler pit remains exposed to outdoor conditions, allowing air infiltration and continuous heat transfer through the steel leveler deck. * Reduces energy loss * Creates a thermal barrier beneath the leveler * Works with or without a trailer present * Backed by a money-back customer satisfaction guarantee 3. Gaps beside the bumpers? Eliminate them with custom filler pads. The area beside dock bumpers is a common source of unwanted air infiltration and pest entry. RDC's custom filler pad solutions are designed to close these stubborn gaps and create a tighter seal around your loading dock, helping keep conditioned air in and contaminants out. 4. Gaps above the bumpers? Seal the "un-sealable" Many facilities accept the gap above and behind dock bumpers as unavoidable. It isn't. RDC offers custom solutions including Lip Corner Seals and Bumper Topper Seals specifically engineered to seal these difficult-to-address areas and eliminate another source of energy loss and contamination. 5. What's the best door seal for a dock door? There are many sealing options available, but if the goal is eliminating light and closing irregular gaps, brush seals are often the most effective solution. Thousands of flexible bristles conform to the contours of the door, creating a superior seal compared to many traditional materials. For additional protection and durability, some brush seals are available with integrated nylon inserts. If you can see light, a properly selected brush seal can often eliminate it. 6. Create a complete door top and bottom seal strategy. Partial sealing leads to partial results. Rite-Hite's complete lineup of Gap Sealer(R) bottom seals, combined with perimeter brush seals, can create a full seal between the dock door and floor. Specialized options are even available to help deter rodents and pests. For top-of-door protection, RDC recommends a dual-seal approach: * Brush perimeter seals around the door opening * A dedicated top seal mounted directly to the top door panel This layered strategy provides superior protection against air infiltration and daylight gaps. 7. Seal your dock leveler on every side. Many facilities address only the most visible dock leveler gaps. With solutions such as the Rite-Hite NB1 Kit, it's possible to seal the sides and rear of the dock leveler, significantly reducing airflow and contaminant intrusion throughout the pit area. 8. Don't forget the small gaps. The smallest openings often create the biggest challenges. Areas such as the following can all contribute to energy loss and contamination risks: * Lanyard cup openings * Gaps beneath dock doors * Exposed hinge areas * Miscellaneous leveler penetrations These unique challenges often require customized solutions, and RDC has the experience to identify and address even the most difficult dock sealing opportunities. 9. Achieve a total Eclipse around the trailer. Creating a consistent seal around every trailer type can be difficult, especially when fleets vary in size and configuration. The Rite-Hite Eclipse(R) Dock Shelter is designed to provide a tight seal along the trailer sides, top, and corners using a single integrated solution. The result is improved environmental control, reduced energy loss, and enhanced protection from outside contaminants. 10. What about birds? Birds may be welcome outdoors, but they don't belong in your dock shelters. Bird activity around loading docks can create sanitation concerns, facility damage, and product contamination risks. RDC can evaluate your existing dock seal or shelter configuration and determine whether bird barrier solutions can be incorporated to help discourage nesting and roosting. 11. Add another layer of protection with air curtains. For facilities with strict sanitation requirements, employee comfort concerns, or temperature-sensitive environments, air curtains can provide an additional layer of environmental control. Air curtains create a powerful air barrier that helps keep conditioned air inside while preventing outside air, insects, and contaminants from entering. * Reduce heating and cooling losses by up to 90% while maintaining forklift traffic flow. * Estimated annual savings of approximately $1,200 for an 8' x 10' dock door. * Estimated annual savings of approximately $1,300 for a 12' x 12' ramp door. * Ideal for chilled docks, food processing facilities, and high-GMP environments. Complete dock sealing is possible. A fully sealed loading dock isn't just a goal - it's achievable. Use this checklist to evaluate your current dock environment, identify areas for improvement, and develop a plan to eliminate every possible gap. By addressing all sources of light, airflow, pests, and contaminants, facilities can improve energy efficiency, strengthen sanitation programs, and create a safer, more controlled operation.

SDCExec
Apr 22nd, 2026
Rite-Hite's advanced dock control solution to deliver real-time equipment visibility.

Rite-Hite's advanced dock control solution to deliver real-time equipment visibility. The system is designed to help facilities enhance dock safety, streamline troubleshooting and support more informed maintenance planning. Apr 22, 2026 Rite-Hite launched Dok-Commander Pro, an advanced dock control solution designed to provide real-time equipment visibility and advanced diagnostics at the loading dock with connectivity through the Rite-Hite ONE platform that extends visibility across multiple docks and facilities. "Dock controls are central to daily operations, but they have not always provided the level of insight that teams need," says Jason Schmid, product manager at Rite-Hite. "Dok-Commander Pro transforms the dock into a connected control panel. This gives users real-time visibility, advanced diagnostics and actionable equipment data to improve response time, safety and uptime." Key takeaways: · Dok-Commander Pro builds on the established Dok-Commander platform with a full touchscreen interface, multilingual-ready navigation and over-the-air firmware and user interface (UI) updates. · The system is designed to help facilities enhance dock safety, streamline troubleshooting and support more informed maintenance planning. · Dok-Commander Pro provides operations and maintenance teams with immediate visibility into dock equipment status, safety-related fault codes and connected device activity through an intuitive touchscreen interface with guided troubleshooting. When connected to the Rite-Hite ONE platform, this visibility extends across multiple dock positions, allowing teams to monitor and troubleshoot equipment from a single location instead of going dock to dock, helping them respond faster and reduce unplanned disruptions. · Over-the-air updates allow facilities to maintain current control functionality without requiring hardware replacement, supporting long-term flexibility and minimizing service complexity. · The system enhances awareness of dock activity, including impact events, active loading conditions and operating sequences. · Lok-Vu Pro transitions vehicle restraint status from traditional analog signals to clear digital confirmation. This approach helps operators verify equipment engagement and dock readiness more confidently before loading and unloading, without requiring boots-on-the-ground verification. Lok-Vu Pro is ready for future AI feature enhancements without needing new hardware. · The new Smart Leveler package delivers visibility into dock leveler performance. By automatically calculating fork truck cycles, measuring speed and detecting impacts, it helps facilities manage dock utilization, tailor maintenance schedules based on actual equipment usage and proactively detect safety risks before they become safety events, without manual tracking. · Dok-Commander Pro captures detailed equipment and activity data at the dock position. When connected to Rite-Hite ONE, that data scales from a single dock to an entire facility, and from one facility to an enterprise view across all locations. The system automatically tracks trailer dwell times, dock utilization, detention trends and safety incidents like restraint overrides. Cycle-based equipment data lets teams service equipment based on actual usage instead of fixed schedules, helping prevent unplanned downtime. Stay in the Know Get industry news updates and product information to help you stay up to date. I accept that the data provided on this form will be processed, stored, and used in accordance with the terms set out in IRONMARKETS Privacy Policy. * By submitting your mobile number, you agree to receive text messages from IRONMARKETS regarding your subscriptions or other industry related information. You can opt-out anytime. Message & data rates may apply. View Mobile Terms. View Privacy Policy. Latest in MODEX

Modern Metals
Mar 31st, 2026
Rite-Hite acquires Johnson Equipment Company in one of its largest deals to date

Milwaukee-based Rite-Hite Holding Corporation has acquired Johnson Equipment Company in one of its largest acquisitions to date. The Dallas-based company employs 300 people across 15 regional offices in Texas, Arkansas, Tennessee, Oklahoma, Mississippi and Mexico. Founded in 1959, the family-owned Johnson Equipment Company will join Rite-Hite's global distribution network spanning the USA, Canada, South America, Europe, Asia and Australia. Rite-Hite President and CEO Micaela Bomhack said the companies' cultures and values align perfectly, with shared focus on customer service, safety and innovation. Johnson Equipment customers will continue receiving service from the existing team. The acquisition expands Rite-Hite's company-owned distribution locations serving industrial equipment customers worldwide.

The Fabricator
Mar 31st, 2026
Rite-Hite acquires Johnson Equipment.

Rite-Hite acquires Johnson Equipment. Milwaukee-based material handling system manufacturer Rite-Hite Holding Corp. has acquired Johnson Equipment Co. Based in Dallas, Johnson Equipment has 300 employees at 15 regional offices in Texas, Arkansas, Tennessee, Oklahoma, Mississippi, and Mexico. The Johnson Equipment sales and service offices become part of a Rite-Hite network of company-owned distribution locations serving customers in the U.S., Canada, South America, Europe, Asia, and Australia. Customers of Johnson Equipment will continue receiving the same service and support from the team they know. "We plan to take a thoughtful approach to integrating our businesses so we can capitalize on the best of both organizations," said Dan Anderson, president of global distribution at Rite-Hite.

Investors Hangout
Jun 3rd, 2025
Voxel Secures $44M for AI Safety Solutions

Voxel has secured $44 million in Series B funding, led by NewRoad Capital Partners, bringing its total funding to $61 million. The company aims to enhance workplace safety using AI technology, focusing on real-time computer vision models and data-driven insights. Voxel's platform integrates with existing security systems to detect unsafe behaviors, reducing workplace injuries significantly. Notable clients include Dick's Sporting Goods and Americold, with one client saving over $2.2 million in costs.