Full-Time

Senior Product Marketing Manager

Competitive Intelligence

Posted on 9/20/2024

LaunchDarkly

LaunchDarkly

501-1,000 employees

Feature management platform for software developers

Data & Analytics
Enterprise Software

Compensation Overview

$165k - $194kAnnually

Senior

Oakland, CA, USA

Hybrid position requiring in-office presence in the San Francisco Bay Area.

Category
Product Marketing
Product
Required Skills
Development Operations (DevOps)
Requirements
  • 5+ years of competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software.
  • Demonstrated track record of building successful competitive intelligence programs and content.
  • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
  • Experience presenting to strategic and executive teams.
  • Ability to build relationships and influence across all levels of the organization, especially the field.
  • A bachelor of science in marketing or a degree in business preferred.
  • Preferred: experience with developer/devops products.
Responsibilities
  • Define and scale LaunchDarkly’s competitive intelligence program.
  • Develop an in-depth technical understanding of competitor products and go-to-market motions.
  • Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.
  • Deliver content and programs to help our sales teams with customer conversations.
  • Deliver competitive insights to the product team to help guide future strategy.
  • Partner across Marketing to inform campaign ideation and execution.

LaunchDarkly provides a platform for developers to manage and automate software features, primarily in the DevOps market. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved application reliability. This platform also allows developers to revert feature behaviors without needing to change the code, enhancing productivity. Unlike competitors, LaunchDarkly focuses on helping clients innovate quickly, automate software releases, and reduce delivery costs through a subscription-based model. The goal is to maximize the business impact of every software feature for a diverse range of clients.

Company Stage

Series D

Total Funding

$321.3M

Headquarters

Oakland, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • LaunchDarkly's recognition in the Forbes Cloud 100 boosts its market visibility.
  • Partnerships with companies like Terazo expand LaunchDarkly's reach and capabilities.
  • The appointment of Claire Vo as CPO is expected to drive innovation and growth.

What critics are saying

  • Increased competition from Harness could threaten LaunchDarkly's market share.
  • The Guardian Edition may not meet customer expectations, risking dissatisfaction.
  • Evolving EU data regulations could increase operational costs for LaunchDarkly.

What makes LaunchDarkly unique

  • LaunchDarkly offers a unique feature management platform for safe, scalable software releases.
  • The platform allows developers to switch features without code changes, enhancing productivity.
  • LaunchDarkly supports EU data residency, addressing compliance needs for European clients.

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Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

INACTIVE