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Demand Marketing Manager
Posted on 7/28/2022
Experience Level
Desired Skills
Lead Generation
  • You have done a bit of everything in B2B demand generation and love the challenge of turning a prospect into a buyer
  • You are results-oriented and can't wait to get into work the next day to see how the campaign you just launched is performing and what adjustments you can make to improve performance
  • You understand how complex the B2B buyer journey is and love the opportunity to make it simple
  • Isolated content, passive content hubs and dead-end paths are the stuff of nightmares
  • You have good ideas, you want to try them and are not afraid to try these new things, even if they fail
  • You love learning! You get excited about diving into the data to make better decisions
  • You thrive in a fast-paced environment and enjoy what you do, and that passion for Marketing spreads
  • 5 years+ campaign management experience. This includes planning, budgeting, forecasting, execution, monitoring, and reporting
  • Experience with executing evergreen, ABM and nurture campaigns
  • A solid understanding of the B2B buyer journey and how it relates to demand campaigns
  • Self-directed and effective while working independently or cooperating cross functionally
  • Experience working with Sales and CSM teams toward common revenue generation goals
  • Possess excellent communication, presentation, and organization skills
  • Ability to manage multiple projects and work under tight deadlines when necessary
  • Creative thinking to identify fresh, forward-thinking techniques to reach lead generation and revenue goals
  • Experience with commonly used marketing tools including web-based collaboration tools, CRM and marketing automation systems (Salesforce.com, Marketo and/or HubSpot) is an asset
  • Previous experience in the long-term post-acute care and / or acute care industries and/or SaaS-based companies is preferred
  • Deliver effective marketing campaigns designed to meet the revenue objectives in the most cost-effective way
  • Execute multi-channel acquisition and wallet-share tactical programs that accelerate buyers through sales funnel
  • Work with Segment, Product Marketing, and Business Development teams to turn insights into tactical GTM plans
  • Own the lead generation results by forecasting outcomes and ensuring you are delivering results that match or exceed the forecast
  • Work collaboratively with Sales and other key stakeholders to integrate activities into a unified buying experience for the customer and keep the team updated with key metrics and revenue forecasting
  • Work with the Marketing Communications and Creative teams to leverage a strong content strategy
  • Collaborate with Marketing Operations and other shared services teams for successful and timely launch of programs
  • Work with media partners on joint programs and advertising as it pertains to demand generation activity
  • Work with our Digital team and external agency partner to maximize performance of PPC tactics (Google, Bing, LinkedIn, Facebook)
  • Create engagement and conversion strategies for corporate events and tradeshows
  • Use performance data to influence the best performing channels, maximize engagement and optimize conversion for all stages of the buyer journey
  • Leverage prescriptive marketing tactics to remove friction from the buying experience and lower sales cycle time
  • Manage your programs on a day-to-day basis and ensure they are coming in on time and on budget

1,001-5,000 employees

Cloud-based healthcare software provider
Company Overview
PointClickCare develops web-based products and services to help long-term care providers manage the complete lifecycle of resident care.