INACTIVE
Full-Time
Field Marketing Associate
Mobility solutions
Junior, Mid
New York, NY, USA
Required Skills
Sales
Salesforce
Marketing
Requirements
- Collaborative and communicative, with a strong ability to work seamlessly across business teams, creative teams and geographies (both internally and externally)
- Highly detail oriented, with strong project management and organizational skills. You can multitask under pressure to meet deadlines
- A self starter with eagerness to take initiative and be creative
- Resourceful, and enjoy creating success by being efficient with resources
- You take a campaign-oriented approach to your work by measuring ROI, and using data-driven decision-making to drive business objectives
Responsibilities
- Develop Via's global field marketing strategy for owned and sponsored programs (both live and virtual) through rigorous industry research based on our objectives, target markets, and annual budgets
- Manage all aspects of event coordination, including budget, event messaging, speaker submissions, contracts, vendor relations, etc. Maintain and update documentation throughout the event
- Conduct post-event/campaign evaluations and ROI analysis; adjust our strategy based on results
- Work with the broader marketing team to shepherd flagship Via programs, including Women in TransitTech and our annual customer summit
- Partner with the demand-generation, PR, content, and sales teams to write and submit clear and concise proposals for speaking opportunities
- Collaborate with design, product marketing, and digital marketing to develop relevant field marketing collateral. Facilitate the printing, packaging, and shipping of materials from our New York City office
- Work closely with business development representatives (BDR / SDR) to organize pre-event and post-event outreach to set up meetings and open opportunities
Desired Qualifications
- You have a minimum of 1-3 years of experience in marketing. Direct experience with event planning and/or field marketing in a B2B or B2G environment is a plus, but not required
- Business-level proficiency in another language (i.e. French, German) is a plus, but not required
- Experience in the following tools is a plus, but not required: Salesforce, Pardot, Zoom Webinars and Events
Via's mission is to create a truly dynamic mass transit system, liberated from the constraints of fixed routes and fixed schedules
Company Stage
Series G
Total Funding
$1.1B
Headquarters
New York, New York
Founded
2012
Growth & Insights
Headcount
6 month growth
↑ 8%1 year growth
↑ 29%2 year growth
↑ 31%Benefits
Competitive salaries and equity packages.
Health and wellness benefits.
Local volunteer opportunities.
Support for all new parents.
Learning opportunities through our Via-Versity.
Employee Resource Groups.
INACTIVE