Facebook pixel

Field Marketing Associate
Updated on 3/27/2023
New York, NY, USA
Experience Level
Desired Skills
  • Collaborative and communicative, with a strong ability to work seamlessly across business teams, creative teams and geographies (both internally and externally)
  • Highly detail oriented, with strong project management and organizational skills. You can multitask under pressure to meet deadlines
  • A self starter with eagerness to take initiative and be creative
  • Resourceful, and enjoy creating success by being efficient with resources
  • You take a campaign-oriented approach to your work by measuring ROI, and using data-driven decision-making to drive business objectives
  • Develop Via's global field marketing strategy for owned and sponsored programs (both live and virtual) through rigorous industry research based on our objectives, target markets, and annual budgets
  • Manage all aspects of event coordination, including budget, event messaging, speaker submissions, contracts, vendor relations, etc. Maintain and update documentation throughout the event
  • Conduct post-event/campaign evaluations and ROI analysis; adjust our strategy based on results
  • Work with the broader marketing team to shepherd flagship Via programs, including Women in TransitTech and our annual customer summit
  • Partner with the demand-generation, PR, content, and sales teams to write and submit clear and concise proposals for speaking opportunities
  • Collaborate with design, product marketing, and digital marketing to develop relevant field marketing collateral. Facilitate the printing, packaging, and shipping of materials from our New York City office
  • Work closely with business development representatives (BDR / SDR) to organize pre-event and post-event outreach to set up meetings and open opportunities
Desired Qualifications
  • You have 1-3 years of experience in marketing. Direct experience with event planning and/or field marketing in a B2B or B2G environment is a plus, but not required
  • Business-level proficiency in another language (i.e. French, German) is a plus, but not required
  • Experience in the following tools is a plus, but not required: Salesforce, Pardot, Zoom Webinars and Events

1,001-5,000 employees

Mobility solutions
Company Overview
Via's mission is to create a truly dynamic mass transit system, liberated from the constraints of fixed routes and fixed schedules
  • Competitive salaries and equity packages.
  • Health and wellness benefits.
  • Local volunteer opportunities.
  • Support for all new parents.
  • Learning opportunities through our Via-Versity.
  • Employee Resource Groups.
Company Core Values
  • Sharing - Sharing is a founding principle; it’s in our DNA. Sharing rides, yes (that one’s a no-brainer) but we’re also passionate about collaboration, resource and knowledge sharing, and even our successes and failures, too. We ride together, in all we do.
  • Equity - Transportation is a great equalizer — it removes barriers to good jobs, quality healthcare, and educational opportunities for all. Where you live should not determine your economic mobility or overall quality of life.
  • Sustainability - Building sustainable cities means working towards a car-free future. And in the short term, getting people out of their single occupancy vehicles and switching to electric vehicles wherever possible.
  • AD&I - We’re committed to Anti-racism, Diversity, and Inclusion at Via, and in helping advance racial equity in transportation systems and through policy. A diverse and inclusive workforce is proven to drive real business success, and we work towards our AD&I goals every day.