Full-Time

Product Marketing Manager

SDK & Developer Relations

Posted on 6/5/2024

Foxit Software

Foxit Software

501-1,000 employees

Offers PDF editor suite and SDKs

Senior

Remote in USA

Required Skills
Market Research
Sales
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 5+ years of experience in product marketing, preferably in the software or technology industry.
  • Proven track record in developing and executing successful go-to-market strategies for SDK and API products.
  • Strong understanding of developer marketing and experience working with developer communities.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work effectively in a fast-paced, cross-functional environment.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
Responsibilities
  • Develop and execute comprehensive go-to-market strategies for Foxit's SDK and API products.
  • Collaborate with product management, sales, and engineering teams to ensure alignment on product launches and marketing campaigns.
  • Create and execute developer marketing programs to drive awareness and adoption of Foxit's SDK and API products.
  • Define product positioning and messaging that differentiates Foxit's SDK and API products in the market.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Develop sales enablement materials, including battle cards, demo scripts, and training resources.
  • Track and analyze the performance of marketing campaigns and programs.

Foxit offers the Foxit PDF Editor Suite, an Intelligent Document Platform that integrates desktop software, mobile apps, and cloud services, allowing users to create, edit, fill, and sign documents from any device. The company also provides Software Developer Kits (SDK) for developers to incorporate innovative PDF technology into their applications.

Company Stage

M&A

Total Funding

N/A

Headquarters

Fremont, California

Founded

2001

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

24%