Full-Time

Retention Marketing Manager

Posted on 12/24/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Compensation Overview

£29k - £37.8kAnnually

Mid, Senior

Bath, UK

Hybrid role requiring three days in the Bath office and two days from home.

Category
Growth Marketing
Growth & Marketing
Requirements
  • At least 4 years experience in retention or CRM marketing, ideally from a subscriptions background
  • Experience with managing multi-channel marketing campaigns including email
  • Knowledge of CRM/CDP Platforms and automated digital journeys
  • Experience using Google Workspace apps and collaboration tools
  • Knowledge of the latest opportunities and trends within retention marketing
  • Have a creative approach to managing solutions from start to finish and not afraid to push boundaries
Responsibilities
  • Driving yield and revenue, and improving lifetime value across our digital and print subscriber base
  • Delivering retention and engagement marketing initiatives to reduce churn and win back customers
  • Experienced in retention analytics and be confident in presenting results and recommendations to key stakeholders at all levels
  • Customer centric and will always deliver a first class customer experience
  • Reviewing how we can reduce costs and maximise our retention budget to support LTV across the business

Future Publishing creates and distributes high-quality content in the digital media and publishing sector, connecting audiences with their passions through various platforms like websites and magazines. The company generates revenue from advertising, subscriptions, e-commerce, and affiliate marketing, attracting advertisers and providing steady income. Future Publishing stands out by focusing on positive societal impact and sustainable growth, emphasizing collaboration within its team. The goal is to effectively serve audiences, partners, and communities while delivering valuable content.

Company Stage

IPO

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Future plc can capitalize on increased demand for niche digital content.
  • The rise of programmatic advertising offers new revenue opportunities for Future plc.
  • Growing popularity of podcasts allows Future plc to diversify content offerings.

What critics are saying

  • Leadership instability may disrupt Future plc's strategic direction.
  • Elevate faces competition from established adtech players like Google and Facebook.
  • Content integration with OpenAI may raise concerns over intellectual property rights.

What makes Future Publishing unique

  • Future plc operates over 180 publications, websites, and events globally.
  • The company integrates innovative technology to connect people with their passions.
  • Future plc's diverse revenue streams include advertising, subscriptions, and e-commerce.

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