Full-Time

Retention Marketing Manager

Month Fixed Term

Confirmed live in the last 24 hours

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Compensation Overview

£35k - £37.8kAnnually

Mid

Bath, UK

Hybrid role requiring three days in the Bath office and two days from home.

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • At least 4 years experience in retention or CRM marketing, ideally from a subscriptions background
  • Experience with managing multi-channel marketing campaigns including email
  • Knowledge of CRM/CDP Platforms and automated digital journeys
  • Experience using Google Workspace apps and collaboration tools
  • Knowledge of the latest opportunities and trends within retention marketing
  • Have a creative approach to managing solutions from start to finish and not afraid to push boundaries
Responsibilities
  • Driving yield and revenue, and improving lifetime value across our digital and print subscriber base
  • Delivering retention and engagement marketing initiatives to reduce churn and win back customers
  • Experienced in retention analytics and be confident in presenting results and recommendations to key stakeholders at all levels
  • Customer centric and will always deliver a first class customer experience
  • Reviewing how we can reduce costs and maximise our retention budget to support LTV across the business

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing, allowing them to attract advertisers and provide valuable content to readers. What sets Future Publishing apart from its competitors is its commitment to societal impact and sustainable growth, as well as its focus on collaboration and open communication within its team. The goal of Future Publishing is to foster a positive connection between people and their interests while achieving results for their audiences, partners, and communities.

Company Stage

IPO

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.

Help us improve and share your feedback! Did you find this helpful?