Full-Time

Associate Brand Designer

Posted on 1/23/2025

Upside

Upside

201-500 employees

Cash-back app for retail purchases

Consulting
Cybersecurity
Consumer Goods

Compensation Overview

$84.9k - $103.8kAnnually

+ Equity + Benefits

Junior, Mid

New York, NY, USA

Hybrid role requires in-office presence in NYC for 3 days a week.

Category
Brand Design
UI/UX & Design
Required Skills
Adobe Photoshop
Adobe After Effects
Figma
Marketing

You match the following Upside's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2+ years of brand design experience in retail, financial technology, or e-commerce
  • Proficiency with Figma and Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, and Premier)
  • A portfolio that highlights your brand design skills
Responsibilities
  • Create assets across channels such as display or social media ads
  • Refine brand and style guidelines and ensure agency adherence to brand standards
  • Provide creative direction and feedback to agency partners, including influencers
  • Perform quality assurance reviews for Upside teammates and agency partners
  • Build a repository of brand assets to increase production efficiency
  • Support campaigns and partner across performance marketing, lifecycle marketing, content, and design teams

Upside offers a cash-back app that allows users to earn money back on everyday purchases like gas, groceries, and food. Users claim cash-back offers at local retailers, which helps increase their purchasing power while also boosting sales for retailers without changing their operations. The company earns revenue through partnerships with retailers, sharing commissions with users as cash-back rewards. Upside aims to create a fair economic model in retail that benefits both consumers and retailers, while also promoting sustainability and inclusivity.

Company Stage

Series D

Total Funding

$63.2M

Headquarters

Washington, District of Columbia

Founded

2015

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with Chime and Schnucks expand Upside's reach and user base.
  • The rise of digital wallets enhances Upside's integration opportunities, increasing user engagement.
  • Sustainability focus attracts environmentally conscious consumers, differentiating Upside from competitors.

What critics are saying

  • Increased competition from fintech companies like Chime could dilute Upside's value proposition.
  • Dependency on specific retail partners may limit Upside's flexibility in diversifying partnerships.
  • Reliance on the volatile fuel sector could impact Upside's profitability.

What makes Upside unique

  • Upside offers personalized cash-back deals, enhancing consumer purchasing power.
  • The company invests 1% of revenue in sustainability initiatives, appealing to eco-conscious consumers.
  • Upside's partnerships with major retailers boost retailer profits without altering operations.

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Benefits

Health, vision, & dental insurance

Free lunch

Stock options

Unlimited PTO