Full-Time

Ad Operations Executive

Posted on 11/13/2024

LiveScore Group

LiveScore Group

501-1,000 employees

Provides real-time sports scores and betting services

Entertainment
Gaming

Entry, Junior

London, UK

Hybrid working: 2 - 3 days in the office per week (Tues - Thurs).

Category
General Marketing
Growth & Marketing
Required Skills
JavaScript
Data Analysis
HTML/CSS
Requirements
  • Proven commercial experience in digital ad operations, specifically managing campaigns in Google Ad Manager (GAM).
  • Hands-on experience with ad trafficking, targeting, and optimization across display, video, and mobile campaigns.
  • Proficiency in HTML, JavaScript, and basic coding for troubleshooting and custom ad implementations.
  • Strong analytical skills with experience in campaign performance reporting and data analysis.
  • Solid understanding of ad serving, real-time bidding (RTB), programmatic advertising, and ad tagging.
  • Familiarity with third-party ad tags, tracking pixels, and ad verification tools.
  • Excellent troubleshooting skills to diagnose and resolve technical ad delivery issues.
  • Strong attention to detail in campaign setup, QA processes, and reporting accuracy.
  • Ability to work effectively with cross-functional teams, including account managers, developers, and external vendors.
  • Clear and concise communication skills for translating technical issues to non-technical stakeholders.
Responsibilities
  • Set up, monitor, and optimize ad campaigns in Google Ad Manager, ensuring accurate targeting, pacing, and delivery.
  • Identify and resolve issues related to ad tags, creative formats, and tracking discrepancies. Leverage HTML, JavaScript, and basic coding skills to troubleshoot and implement ad adjustments as needed.
  • Analyze campaign metrics to assess performance, provide actionable insights, and make data-driven recommendations for optimization.
  • Work closely with account managers, creative teams, and third-party vendors to ensure campaigns align with client objectives and technical specifications.
  • Generate performance reports, document campaign workflows, and maintain detailed records of campaign setups, optimizations, and results.
  • Ensure all campaigns adhere to platform policies, industry standards, and brand guidelines while maintaining high-quality, error-free ad delivery.

LiveScore Group operates in the sports and gaming sectors with three main brands: LiveScore, LiveScore Bet, and Virgin Bet. LiveScore provides real-time sports scores and free live streams, enhancing the experience for sports fans worldwide. LiveScore Bet and Virgin Bet focus on sportsbook betting, offering reliable and engaging options for those interested in placing bets on sports events. The company distinguishes itself from competitors by combining high-quality sports content with trusted betting services, catering to a diverse international audience. LiveScore Group's goal is to expand its reach in the global sports and gaming markets while generating revenue through advertising, subscriptions, and betting transactions.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$57.8M

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-3%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized sports content boosts LiveScore's user engagement.
  • Micro-betting trends attract younger audiences to LiveScore's platform.
  • Mobile sports content consumption increases, expanding LiveScore's potential audience.

What critics are saying

  • Rapid expansion may lead to operational inefficiencies and integration challenges.
  • New market entries expose LiveScore to increased competition and regulatory scrutiny.
  • Data privacy challenges may arise with the launch of the Audience Data Platform.

What makes LiveScore Group unique

  • LiveScore offers real-time sports scores and free live streams globally.
  • The company integrates innovative AI-driven recommendation systems for personalized user experiences.
  • LiveScore's strategic acquisitions enhance its tech capabilities and market reach.

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