Full-Time

Trade Marketing Manager

Posted on 4/21/2025

Skechers

Skechers

5,001-10,000 employees

No salary listed

Senior, Expert

Welwyn Garden City, UK

Field-based role requiring travel across the UK and occasional international travel.

Category
General Marketing
Growth & Marketing
Required Skills
Adobe Photoshop
Graphic Design
Requirements
  • Proven experience of managing others.
  • Proven experience of Trade and Digital marketing.
  • Knowledge of Photoshop or other equivalent graphics programs.
  • Must be detail oriented with the ability to effectively multi-task, prioritise and adapt to a fast-paced, dynamic business environment to meet deadlines.
  • Proven project management experience and flexibility to adapt to change.
  • Excellent communication skills with the ability to communicate and influence across a broad spectrum of stakeholders.
  • Excel in team-environments and in building and developing strong interpersonal relationships, while maintaining an individual determination to achieve targets.
  • Computer literate with knowledge of all MS programs.
  • Self-starter with high level of initiative and a strong sense of ownership and urgency.
  • Strong organisational and time management skills.
  • Highly collaborative and able to operate at all levels, internally and externally.
Responsibilities
  • Oversee and manage co-op marketing and assist the Deputy Marketing Manager in monitoring overall budgets.
  • Undertake business reviews with accounts internally to maintain focus and ensure steps are being taken to deliver the plan.
  • Keep abreast of the marketplace identifying buying trends arising from all channels (Retail, Mail Order, E-com and Buying Groups).
  • Build good working relationships with the Account Sales and Marketing teams.
  • Plan and implement strategy to deliver KPI’s set by the business whilst being commercial and aware of the distribution strategy and its impact.
  • Partner with Graphic Designers to develop marketing materials, including in-store graphics and digital/social assets for accounts.
  • Manage the Trade Marketing Coordinators on a day-to-day basis with responsibility for training on systems and process through continued development on National Accounts and product knowledge.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Manhattan Beach, California

Founded

1992

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Simplify's Take

What believers are saying

  • Proficio Capital Partners invests $2.38 million, indicating strong investor confidence.
  • Skechers opens new retail locations, enhancing customer engagement and sales.
  • Skechers' basketball collection targets the athletic footwear market, appealing to sports consumers.

What critics are saying

  • Skechers faces competition from established brands like Nike and Adidas in basketball footwear.
  • Over-reliance on celebrity endorsements may lead to brand dilution.
  • Economic uncertainties in Europe could impact new store success in Milan.

What makes Skechers unique

  • Skechers collaborates with celebrities like Kendall Jenner and Harry Kane for brand visibility.
  • Skechers introduces a performance-driven basketball collection for high-performance sports gear.
  • Skechers expands its European presence with a new concept store in Milan.

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Benefits

Flexible Work Hours

Company News

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Apr 15th, 2025
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Proficio Capital Partners LLC Makes New $2.38 Million Investment in Skechers U.S.A., Inc. (NYSE:SKX)

Proficio Capital Partners LLC makes new $2.38 million investment in Skechers U.S.A., Inc. (NYSE:SKX).

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