VP – Product Manager

RAPP New York is looking for a VP, Product Manager to join our Corporate team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE: 

We are seeking an experienced and dynamic Product Manager to guide the development and enhancement of two core software products that will form the core of a future, integrated software suite for marketing agencies and their clients. You will work in close partnership with SVP Global Productized Services, who defines the overarching product strategy and delivery from a business perspective. This role’s primary focus will be on ensuring the products are sustainable, modular, and extensible, while aligning the efforts of UX, design, and development teams to these goals. Proficiency in Agile and Scrum methodologies—particularly in driving time to value for end users—is paramount. Familiarity with API-first web architectures is essential, and exposure to generative AI and Large Language Models (LLMs) is a strong plus.

YOUR RESPONSIBILITIES:

1. Product Sustainability, Modularity & Extensibility
• Own the architectural roadmap to ensure the products are built for long-term sustainability and flexibility.
• Define and champion best practices around modular design, extensible APIs, and scalable infrastructure.
• Collaborate with the business sponsor to turn high-level business strategy into actionable product roadmaps that support a multi-product suite.
2. Agile Product Management & Time to Value
• Lead Agile/Scrum ceremonies (daily stand-ups, sprint planning, reviews, retrospectives) with offshore and vendor teams to optimize the delivery cadence and ensure efficient collaboration.
• Establish clear, measurable objectives for each sprint to maximize time to value, balancing business needs with technical feasibility.
• Continuously iterate on and refine the product backlog to maintain momentum, prioritize high-impact features, and adapt to changing business conditions.
3. Alignment with Business & Stakeholders
• Work closely with the SVP Global productized services to translate strategic goals and capabilities into requirements and day-to-day priorities for UX, design, and development teams.
• Manage and facilitate ongoing communication with the Strategic stakeholders within the global leadership (CTO, Chief Strategy Officer, Chief Transformation Officer) to validate requirements and product direction.
• Provide weekly updates on product progress, highlighting key decisions, trade-offs, and successes.
4. Multi-Product Roadmap & Integration
• Develop a clear product roadmap for two core products, ensuring they can be seamlessly expanded into a larger, integrated software solution.
• Coordinate efforts across multiple teams to align timelines, deliverables, and feature sets.
• Develop a release calendar based on the product roadmap, deliver the product to this release calendar
• Advocate for API-first methodologies to maximize interoperability with other solutions and external platforms.
5. Cross-Functional Leadership
• Guide UX, design, and development teams to ensure all work adheres to the strategic imperatives of sustainability, modularity, and extensibility.
• Translate product requirements into well-defined user stories and acceptance criteria, keeping engineering and design teams focused on high-value deliverables.
• Oversee the entire product development lifecycle—from discovery and design through iterative development, testing, and release—using Agile best practices.
6. User Experience & Adoption
• Drive user-centric research and usability testing to validate that product features address real-world needs of agencies and clients, with groups within the agency
• Partner with UI/UX teams to ensure product interfaces are intuitive and easily adoptable for diverse agency and client user groups
• Develop and execute structured onboarding and training strategies that encourage strong user engagement and retention.
7. Performance Tracking & Optimization
• Define and monitor key performance indicators (KPIs) to measure product success, particularly in terms of extensibility, modular design, and time to value.
• Measure sprint burndown and budget use against product deliverables
• Use data analysis to identify trends, validate product decisions, and inform iterative enhancements.
• Present product performance insights to leadership, highlighting opportunities for further innovation and optimization.
8. Risk Management & Compliance
• Identify and manage dependencies, risks, and challenges that could affect product sustainability, time-to-market, or overall value delivery.
• Ensure product compliance with industry regulations (including data privacy and security standards) and specific contractual obligations are upheld.

REQUIRED SKILLS:

• Bachelor’s degree in Business, Marketing, Maths, Computer Science, or a related field; an MBA or Master’s degree is a plus.
• 5+ years of hands-on product management experience, preferably with B2B SaaS or enterprise software.
• Proven success in full-lifecycle product management—from ideation to launch, iteration, and eventual scale-up.
• Demonstrated ability to manage multiple product lines or modules, with a focus on creating interoperable solutions.
• Experience of managing offshore development partners and teams successfully
• In-depth knowledge of Agile and Scrum frameworks and best practices.
• Experience with planning and executing sprints, sprint retrospectives, and maintaining product backlogs to ensure the team delivers maximum value quickly.
• Track record of effectively balancing time to value with stakeholder requirements, resource constraints, and product quality.
• Required experience in a media or digital function, whether within an advertising/marketing agency or on the client side.
• Understanding of campaign management, digital marketing workflows, and the agency-client relationship.
• Skilled at translating business requirements into technical workflows that emphasize modular, extensible design.
• Familiarity with API-first architectures and modern web technologies, ensuring products are ready for seamless integration.
• Exposure to generative AI and Large Language Models (LLMs) (e.g., ChatGPT, GPT-4) is highly advantageous.
• Competent in data analysis tools (e.g., SQL, BI platforms) to inform product decisions and measure impact.
• Experience setting and measuring against metrics (KPIs, OKRs) to drive continuous improvement and demonstrate product ROI.
• Excellent communication, presentation, and collaboration abilities to coordinate efforts among business sponsors, leadership, and cross-functional teams.
• Solid project management skills, with the capacity to handle multiple workstreams under tight timelines.
• A proactive, solutions-oriented mindset that thrives in dynamic environments and consistently drives results.
• Matrix management of stakeholders at all levels of seniority within the organization

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. 

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.