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Email Marketing Manager
Posted on 5/26/2022
United States
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Develop and implement end-to-end journey and lifecycle email campaigns, including campaign planning and design, list management, campaign health monitoring, and post-campaign analysis for multiple business lines
  • Develop and communicate a global view across email initiatives to ensure campaigns work together as part of a cohesive strategy to drive productive behavior
  • Make data-driven decisions and identify new opportunities for growth and efficiencies
  • Provide concrete roadmaps for nurture campaigns, triggered emails, and other transactional emails
  • Create new and refine existing reporting capabilities, automating reporting as needed
  • Monitor and drive key metrics, including open rate, click-through rate and conversion rate, and regularly improve acquisition, activation, and engagement metrics
  • Ensure compliance with all relevant domestic and international legislation (e.g., GDPR, CAN-SPAM)
  • Helping to create and maintain an efficient process for campaign scheduling and deployment
  • Ensure all email campaigns comply with current email best practices
  • Previous experience in the agricultural sector, specifically financial services or insurance
  • Marketo Certification
Desired Qualifications
  • 4-6 years in email marketing management, preferably with FinTech organizations
  • Exceptional written communication and copywriting skills; proven ability to communicate effectively and influence all levels of staff
  • An extremely analytical mind and ability to translate data into actionable, effective, and profitable email marketing plans; experience managing and interpreting analytics
  • Highly detail oriented
  • In-depth experience with website analytics tools (e.g, Google Analytics, Tableau, Amplitude)
  • Ability to adapt and enthusiasm for a fast-paced environment
  • Experience with A/B and multivariate experiments
  • Problem-solver who can work collaboratively to find solutions
  • Up-to-date with the latest trends and best practices in email marketing
  • Good project management and communication skills
  • Experience using the Marketo Platform for email campaign creation
  • Experience with Contentful is a plus
Farmer's Business Network

501-1,000 employees

Agriculture commerce
Company Overview
Farmer's Business Network is on a mission to create a future of farming that puts Farmers First by democratizing information, providing unbiased analytics and creating competition for farmers’ business.
  • In Sickness And In Health - We offer a robust medical, dental and vision plans to all full time employees and their families. We even offer discounted pet insurance!
  • Work Hard Play Harder - Unlimited time off so you can take time off when you need time off. It's important to rest and recharge.
  • Adulting Time - We care about your future so we offer 401(k), pre-tax benefits, income protection plans and money management tools such as Personal Capital & SoFi.
  • A Piece of the Pie - All of our full time employees are offered equity as part of their benefits package.
Company Values
  • Act like an owner
  • Be a great team
  • Serve Family Farmers