What you’ll do

• Lead product marketing and drive a developer-first PLG go-to-market motion
• Work across all parts of the organization to optimize our PLG model, maximize user progression and sales funnel conversions
• Develop competitive positioning and messaging strategy and communicate the benefits of Flatfile in an effective and engaging way
• Plan, build, and execute product launch initiatives and campaigns
• Create compelling product content and sales tools, including sales presentations, collateral, white papers, and videos that demonstrate Flatfile’s technology, business value and product differentiators
• Partner with our Developer Experience to continuously improve the developer journey throughout the PLG flywheel. Work with our Demand Generation and Growth team to massively grow our user base and create measurable pipeline impact
• Enable our GTM teams with market, product and competitive knowledge and sales tools

What you’ll bring

• 7+ years of experience in software product marketing or related roles
• Expertise with developer-oriented PLG or freemium business models and managing a PLG flywheel
• Domain expertise in the area of software development tools, cloud, or other developer/IT-oriented software products
• Experience marketing to software developers and IT management personas across industries
• Compelling storyteller who can engage and educate colleagues, customers and partners
• Experience analyzing products, competition, pricing, and industry trends combined with development and delivering of competitive messaging and positioning
• Experience working with direct and indirect sales teams and marketing to enterprise customers
• Spearheaded strategic projects and recognized as trusted leader inside executive teams
• Exceptional writing and communication skills and a knack for visualizing complex concepts in a simple way
• Demonstrated ability to operate in a fast-paced environment, balancing both strategic and tactical responsibilities