Full-Time

Senior Advertiser Insights Manager

Confirmed live in the last 24 hours

adMarketplace

adMarketplace

51-200 employees

Optimizes search media for advertisers and publishers

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$100k - $130kAnnually

+ Team Bonus Plan

Mid, Senior

New York, NY, USA

90% in-office outside of work travel.

Category
Business Research
Business & Strategy
Required Skills
Data Analysis

You match the following adMarketplace's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor's degree; 4 to 6+ years experience in digital marketing, account planning, marketing research and/or consulting
  • Experience building high quality and effective client facing collateral across multiple formats such as slides and one-sheeters.
  • Experience with first-party data and tools (e.g., business intelligence platforms, surveys, etc.) and third-party data (e.g., syndicated data sources like MRI, Comscore, etc.).
  • Knowledge of digital ad market, consumer, and competitive trends
  • Ability to see and simplify big-picture strategy and implications through granular data for senior-level audience
  • Ability to engage effectively with senior internal stakeholders
Responsibilities
  • You are responsible for helping the Advertiser Success teams drive senior-level client conversations that challenge their thinking and compel them to engage with adMarketplace on their business growth
  • Drive client insights information gathering efforts from primary and secondary sources and assess accuracy, validity and materiality
  • Analyze advertiser marketing objectives and evaluate how they align with media strategies and data insights to justify and optimize budget allocation.
  • Work with first-party and third-party data analysis to develop insight-driven market, consumer, product and competitive POVs with clear business and marketing implications for senior-level audiences.
  • Draft narratives and decks to be presented to clients analyzing clients current marketing goals and how they align with adMarketplace’s solutions
  • Collaborate with the Advertiser Success Team to marry advertisers’ data with industry insights, creating compelling value propositions for campaigns.
  • Compare advertisers' strategies to those of their competitors, identifying opportunities for differentiation and growth.
  • Support the Advertiser Success teams in the development of consumer-focused primary client case studies and research studies to unlock growth opportunities for clients
Desired Qualifications
  • Experience in performance media and/or eCommerce business models
  • Experience in design and/or graphic design
  • Proficiency in Media Math metrics and a working knowledge of measurement methodologies including MMM, MTA & LTA
  • Proficiency in Google Workspace

adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that reach users at critical moments of intent, enhancing the effectiveness of advertising campaigns. The company operates on a performance-based model, earning revenue through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. adMarketplace's goal is to optimize the consumer journey and improve the efficiency of advertising for both brands and publishers.

Company Stage

Late Stage VC

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on privacy-centric advertising aligns with adMarketplace's offerings.
  • The rise of contextual advertising enhances adMarketplace's search media solutions.
  • Growing e-commerce platforms present partnership opportunities for adMarketplace.

What critics are saying

  • Emerging adtech startups threaten adMarketplace's market share.
  • Privacy-focused search engines may reduce adMarketplace's advertising effectiveness.
  • Stricter data privacy regulations could increase compliance costs for adMarketplace.

What makes adMarketplace unique

  • adMarketplace bypasses traditional SERPs, directly connecting consumers with brands.
  • The company offers exclusive media placements during critical moments of consumer intent.
  • adMarketplace uses a performance-based model, earning revenue from effective ad placements.

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Benefits

Health Insurance

Wellness Program

Unlimited Paid Time Off

Paid Vacation

Commuter Benefits

401(k) Company Match

Professional Development Budget

Hybrid Work Options

Company Equity