Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career. 

There are four I’s in Initiative and these represent our core values and behaviors. 

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day. 
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around. 
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. 
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Summary

The Group Director, Digital Partnerships oversees the Partnerships strategy and go-to-market approach and team for all pure-play digital channels. The Group Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Responsibilities

· Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities

· Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s

· Oversee investment plan development recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in

· Oversee the development of go to market strategy, recommendations and POVs

· Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals

· Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts

· Identify and present new and emerging partners and opportunities in the marketplace

· Assist and facilitate all Initiative and IPG MB new business, revenue and industry initiatives; facilitate organic growth opportunities with current clients

Required Skills & Experience

· Proven ability to interpret and analyze data to inform go-to-market strategies; strong ability to translate data into well-articulated ideas

· Strong marketplace relationships with senior salespeople at major media companies

· Creative approach to defining deal terms including pricing models and value based on client objectives

· Proven track record with client relations and growing existing business

· Knowledge of buying, planning, client presentation and reporting

· Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

· Initiative does not require candidates to have a college degree

Desired Skills & Experience

· 10+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 6+ years successful management of staff

· Demonstrated critical thinking and problem-solving abilities

· High level of comfort presenting to clients and internal team members

· Solid understanding of marketing/communications process and the role of media partnerships in it

· Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

· Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

· Solid understanding of research tools

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We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.