Full-Time

Manager – Demand Generation

Confirmed live in the last 24 hours

Shipwell

Shipwell

51-200 employees

Transportation management system for logistics

Data & Analytics
Automotive & Transportation
Enterprise Software

Compensation Overview

$90k - $130kAnnually

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Hubspot
Tableau
Google AdWords
Google Analytics

You match the following Shipwell's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
  • 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology
  • Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact
  • Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase
  • Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms
  • Strong understanding of lead management, scoring, and funnel optimization best practices
  • Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels
  • Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
  • Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau
  • Event planning experience, both virtual and in-person, is a plus
  • Self-motivated, highly organized, and collaborative team player with strong communication skills
  • Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies
Responsibilities
  • Plan, execute, and optimize integrated demand generation campaigns across digital, email, social media, and events to drive pipeline and revenue growth
  • Develop and implement Account-Based Marketing (ABM) strategies to target key industries and accounts with highly personalized campaigns that align with sales objectives
  • Own paid search, paid social, and display advertising strategy and execution, ensuring efficient spend and ROI
  • Manage organic social media strategy, content creation, and community engagement to drive brand awareness and audience growth
  • Oversee email marketing campaigns, including segmentation, A/B testing, and nurture workflows
  • Manage database growth and segmentation strategies to maintain a high-quality lead database and drive conversions across the funnel
  • Implement and optimize lead scoring models to prioritize and qualify leads for sales
  • Plan and execute online and in-person events, including webinars, trade shows, partner events, and customer events, to engage prospects, nurture existing relationships, and accelerate deals
  • Collaborate on partner marketing initiatives, driving co-marketing campaigns that amplify shared goals
  • Develop compelling copy for campaigns, emails, ads, landing pages, and other marketing assets
  • Partner with product, sales and customer success to align messaging and campaigns with product launches and customer needs
  • Own the management and optimization of marketing tools, including HubSpot and 6Sense, to execute campaigns and ensure accurate tracking
  • Analyze campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI, providing actionable insights to improve performance
Desired Qualifications
  • Event planning experience, both virtual and in-person, is a plus

Shipwell provides a Transportation Management System (TMS) that enhances supply chain visibility and efficiency for businesses in logistics. Its cloud-native platform allows clients to plan shipments, source transportation, track performance, and manage financial settlements, integrating with various carrier networks and e-commerce platforms. Shipwell operates on a software-as-a-service (SaaS) model, offering clients scalable access to its tools. A key feature is real-time visibility, enabling clients to track shipments and manage exceptions effectively. Additionally, Shipwell offers load optimization to reduce shipping costs and supports third-party and fourth-party logistics services. Recognized in Gartner’s 2022 Magic Quadrant for TMS, Shipwell also provides a mobile app for supply chain management on the go, aiming to streamline operations and reduce costs for its clients.

Company Stage

Series B

Total Funding

$45.7M

Headquarters

Austin, Texas

Founded

2016

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-8%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real-time visibility boosts adoption of Shipwell's advanced TMS platform.
  • Partnerships with Marex and NMB Solutions expand Shipwell's service offerings and market reach.
  • Recognition in Gartner's Magic Quadrant enhances Shipwell's credibility and market position.

What critics are saying

  • Competition from established TMS providers could pressure Shipwell's market share and pricing.
  • Sale of truckload brokerage unit may affect service control and customer satisfaction.
  • Rapid revenue growth may lead to scalability challenges impacting service quality.

What makes Shipwell unique

  • Shipwell offers a cloud-native TMS platform with real-time visibility and analytics.
  • The platform integrates seamlessly with carrier networks, financial systems, and e-commerce platforms.
  • Shipwell's TMS supports multi-modal transportation, including parcel, truckload, and intermodal.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Unlimited Paid Time Off

Home Office Stipend

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Phone/Internet Stipend