Full-Time

Manager – Demand Generation

Posted on 12/20/2024

Shipwell

Shipwell

51-200 employees

Transportation management system for logistics efficiency

Compensation Overview

$90k - $130kAnnually

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Hubspot
Tableau
Google AdWords
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
  • 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology
  • Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact
  • Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase
  • Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms
  • Strong understanding of lead management, scoring, and funnel optimization best practices
  • Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels
  • Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
  • Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau
  • Event planning experience, both virtual and in-person, is a plus
  • Self-motivated, highly organized, and collaborative team player with strong communication skills
  • Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies
Responsibilities
  • Plan, execute, and optimize integrated demand generation campaigns across digital, email, social media, and events to drive pipeline and revenue growth
  • Develop and implement Account-Based Marketing (ABM) strategies to target key industries and accounts with highly personalized campaigns that align with sales objectives
  • Own paid search, paid social, and display advertising strategy and execution, ensuring efficient spend and ROI
  • Manage organic social media strategy, content creation, and community engagement to drive brand awareness and audience growth
  • Oversee email marketing campaigns, including segmentation, A/B testing, and nurture workflows
  • Manage database growth and segmentation strategies to maintain a high-quality lead database and drive conversions across the funnel
  • Implement and optimize lead scoring models to prioritize and qualify leads for sales
  • Plan and execute online and in-person events, including webinars, trade shows, partner events, and customer events, to engage prospects, nurture existing relationships, and accelerate deals
  • Collaborate on partner marketing initiatives, driving co-marketing campaigns that amplify shared goals
  • Develop compelling copy for campaigns, emails, ads, landing pages, and other marketing assets
  • Partner with product, sales and customer success to align messaging and campaigns with product launches and customer needs
  • Own the management and optimization of marketing tools, including HubSpot and 6Sense, to execute campaigns and ensure accurate tracking
  • Analyze campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI, providing actionable insights to improve performance
Desired Qualifications
  • Event planning experience, both virtual and in-person, is a plus

Shipwell provides a Transportation Management System (TMS) that enhances supply chain visibility and efficiency for businesses in logistics. Its cloud-native platform allows clients to plan shipments, source transportation, track performance, and manage financial settlements, integrating with various carrier networks and e-commerce platforms. Unlike many competitors, Shipwell emphasizes real-time visibility, enabling clients to track shipments and communicate with carriers directly. The company operates on a software-as-a-service (SaaS) model, offering scalable logistics solutions through subscriptions. Shipwell's goal is to help businesses streamline their supply chains, reduce costs, and improve operational efficiency.

Company Size

51-200

Company Stage

Series B

Total Funding

$45.7M

Headquarters

Austin, Texas

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for real-time visibility boosts adoption of Shipwell's advanced TMS platform.
  • Partnerships with Marex and NMB Solutions expand Shipwell's service offerings and market reach.
  • Recognition in Gartner's Magic Quadrant enhances Shipwell's credibility and market position.

What critics are saying

  • Competition from established TMS providers could pressure Shipwell's market share and pricing.
  • Sale of truckload brokerage unit may affect service control and customer satisfaction.
  • Rapid revenue growth may lead to scalability challenges impacting service quality.

What makes Shipwell unique

  • Shipwell offers a cloud-native TMS platform with real-time visibility and analytics.
  • The platform integrates seamlessly with carrier networks, financial systems, and e-commerce platforms.
  • Shipwell's TMS supports multi-modal transportation, including parcel, truckload, and intermodal.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Unlimited Paid Time Off

Home Office Stipend

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-4%

2 year growth

2%
ABL Advisor
Oct 9th, 2024
SG Credit Partners Announces Senior Debt Investment in Shipwell

SG Credit Partners, through its SG Software + Technology division, announced its partnership with Shipwell, a scalable multimodal transportation management system (TMS) that empowers shippers to plan, rate, ship, and manage supply chain operations across all modes - including parcel, truckload, LTL, VTL, bulk, rail, intermodal, and ocean.

Yahoo Finance
Apr 2nd, 2024
Shipwell Recognized As A Challenger In The 2024 Gartner(R) Magic Quadrant(Tm) For Transportation Management Systems

Austin, Texas--(Newsfile Corp. - April 2, 2024) - Shipwell, the provider of the award-winning Shipwell TMS platform, proudly announces its recognition as a Challenger in the 2024 newly-released Gartner® Magic Quadrant™ for Transportation Management Systems (TMS).It is the fourth year Shipwell has been featured in the Gartner Magic Quadrant for TMS.Mid-market and enterprise shippers, in particular, find the Shipwell TMS appealing due to its combination of cloud-native, high-performing technology, easy implementation, built-in visibility, and innovative design. This alternative addresses the limitations of legacy spreadsheet and email methods, as well as the rigid software applications that were prevalent even among large enterprises before recent global supply chain disruptions necessitated adaptation.To access a complimentary copy of the report, click here.Objectivity Disclaimer:Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S

Yahoo Finance
Mar 28th, 2024
Shipwell Unveils Sleek New Website, Showcasing Award-Winning, Cutting-Edge Supply Chain Management Solutions

Austin, Texas--(Newsfile Corp. - March 28, 2024) - Shipwell, the industry-leading provider of cloud-based transportation management, visibility, and freight procurement solutions, is proud to announce the launch of its completely revamped website. This groundbreaking redesign represents a significant step forward in showcasing Shipwell's cutting-edge platform and its comprehensive capabilities.The Shipwell team has dedicated the past few months to meticulously rebuilding the website from the ground up, transitioning from WordPress to Webflow. This move has allowed for a complete overhaul of the site's code, content, structure, and visuals. The result is a sleek, modern, and user-friendly website that effectively communicates Shipwell's value proposition and enhances the user experience through intuitive navigation and engaging visuals.One of the standout features of the new website is the increased prominence of Swifty, Shipwell's beloved AI assistant and mascot. Swifty embodies Shipwell's commitment to leveraging advanced technology to streamline logistics processes and provide unparalleled customer support."Our new website is a true reflection of Shipwell's core values and mission

JOC
Feb 9th, 2024
CloudTrucks acquires Shipwell brokerage division amid truckload market shakeout

Transportation management system (TMS) provider Shipwell has sold its truckload brokerage unit to CloudTrucks, a technology provider to small carriers.

Business Wire
Mar 16th, 2023
New Bid-Management Solution Transforms Freight Procurement for Shippers | Business Wire

Shipwell, an industry leader in cloud-based transportation management, announces the general availability of RFP Automation, a module within the Shipwell TMS that makes the freight-bid process less tedious, more efficient and more effective.

INACTIVE