Full-Time
Product Marketing Manager
Posted on 3/30/2023
Online platform connecting consumers to healthcare professionals
Senior
Remote
- 5+ years experience in marketing; 3+ of those years in product marketing specifically
- Strong storyteller with the ability to develop campaigns that get customers' attention and build product brands people love
- Analytical thinker with experience in data-driven marketing
- Ability to drive experimentation focused on conversion and engagement
- Experience using insights and strategic thinking to influence stakeholders
- Consumer product marketing experience a plus
- Champion the voice of the customer to prioritize products and solutions to best address consumers' healthcare needs
- Operate in a highly cross-functional role, partnering closely with Product/Engineering, Analytics, Integrated Marketing, Creative, Brand, Growth Marketing, Insights and Product Development to scale offering
- Collaborate with Product Management, Design and Analytics to shape digital customer experiences that drive conversion, engagement and retention
- Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
- Develop differentiated product positioning and messaging informed by customer insights, market trends and competitive analysis
- Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
- Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
- Lead workstreams and/or product segments with minimal oversight
Hims & Hers stands out as a leading telehealth platform, offering comprehensive and personalized healthcare services across all 50 states, from sexual health to skincare and mental health. Their competitive edge lies in their ability to connect consumers directly to licensed healthcare professionals, providing high-quality medical care in a convenient, online format. The company's commitment to normalizing health and wellness challenges, along with their NYSE listing, further demonstrates their industry leadership and dedication to transforming healthcare accessibility.
Company Stage
IPO
Total Funding
$183.2M
Headquarters
San Francisco, California
Founded
2017
6 month growth
↑ 16%1 year growth
↑ 38%2 year growth
↑ 130%Benefits
Full healthcare - High-coverage medical, dental & vision coverage for individuals and families
Generous PTO
Retirement planning - Take advantage of our 401(k) plan including contribution matching
WFH stipend
Robust compensation
Employee discount
Utility stipend - An extra $75 each month to cover extra cell phone, internet, or data usage
Spending accounts - Options for additional HSA and FSA plans to help toward healthcare costs