Area Sales Manager

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

About Veiga

Veiga integrates advanced engineering, innovative design and globally recognised technologies of Halma Safety companies to address the unique fire safety needs of diverse customers in India.

Its advanced sensors and real-time monitoring capabilities offer accuracy in detecting potential fire hazards before they escalate. It’s built on proven and approved European technology and has undergone rigorous testing to ensure it meets the highest standards. Its sleek and compact design integrates seamlessly into any environment, blending aesthetics with functionality. Whether installed in homes, offices, or industrial facilities, the system adapts to varying needs and configurations, providing customisable solutions for comprehensive fire safety management.

Position Objective

(The purpose of role in current business/market scenario)

Veiga is a Made in India Fire detection System launched by HFI in 2024. The primary purpose is to meet the Fire Detection needs of customers in small, retail and residential segments in Tier II, III markets. Since the launch the brand has had an exponential growth and is well accepted by the market.

You will be responsible to build the brand in the designated market by way of building of strong set of System Installers. Support the distributors sales team in identifying and closing the opportunities. Arrange trainings and spread product knowledge. You should have Hunters attitude and should work to build the market with discipline and focus.

Responsibilities

(KRAs / deliverables / job expectations)

• Grow and maintain brand equity of Veiga in the designated market.
• Build a set of System Installers to promote the product
• Drive the distributors to deliver on set targets
• Develop and build an appropriate channel and partner strategy and relationships for market promotion, penetration and customer supply and support infrastructure. 
• Train, develop and manage appropriate partner capabilities for effective business growth and customer support.
• Develop and execute appropriate product promotion and sales strategies for building market awareness and brand presence.

Academic Qualifications

• Diploma or Engineering Graduate in Electronics/Electrical/Instrumentation

Critical Success factors (critical / high impact aspects of role)

• Understanding market segments and customer needs to develop effective penetration strategies.
• Building and growing successful partner relationships and capabilities
• Effective business forecasting and execution.
• Project based working for plan and specify in large projects.
• Competition benchmarking – product and pricing
• Ability to network in the industry

Experience (exposure)

• Work Experience of 5-9 years overall
• Preference will be given to candidates from Fire, Security and Automation Industry

Key attributes

(critical functional   competencies)

• High performance and achievement oriented.
• Self-motivated and self-dependent
• Go getter
• Strong quality orientation
• Humble (high integrity, patient and transparent)
• Strong learner and risk taker
• Customer focussed

Competencies (fundamental skills and attitudes)

• Strong knowledge of fire Industry and key applications
• Effective communication and presentation skills
• Analysing, Organizing and Planning skills
• Building inter-personal relationships
• Sound technical orientation and understanding
• Channel and partner management capability
• Should have capability to design a Fire Alarm system based on International/National Standards

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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