Event Marketing Lead

Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.

To support CoreTrust’s continued rapid growth, we’re seeking an experienced Event Marketing Lead to own and elevate our annual user conference, bespoke events, and tradeshow strategy and experiences. Reporting to the CMO, you will spearhead the entire lifecycle of our event marketing efforts, from conception and planning to execution and measurement, to elevate CoreTrust’s brand, customer engagement, and pipeline impact. If you are creative, action and detail oriented, and skilled at raising the bar in the events space, then we want to hear from you!

Responsibilities

• Develop and implement a data-driven event marketing strategy that aligns with our overall marketing and business objectives, with a keen focus on driving marketing ROI
• Spearhead all planning and execution of our premier annual user conference and annual private equity firm retreat; this includes defining themes, securing venues, managing budgets, collaborating with executive stakeholders and cross functional teams, and ensuring a seamless attendee experience.
• Lead our trade show marketing efforts; this includes collaborating with Sales and Product teams to identify relevant industry shows and inform investments, developing engaging show experiences, managing contracts and logistics, and generating sales pipeline through pre-show outreach, on-site activations, and post-show touch points
• Identify and secure influential speakers, strategic partnerships, and sponsorships to elevate CoreTrust’s brand, deliver thought leadership, and enhance event experiences
• Craft compelling event messaging and content that resonates with target audiences, including promotional materials, social media, and presentations
• Work closely with the marketing team to develop integrated, multi-channel campaigns that generate pre-event excitement, spark attendee engagement during the event, and extend post-event reach for strategic events and trade shows
• Analyze event data and attendee feedback to measure success and identify areas for improvement; provide key stakeholders with insight that will inform future investments
• Introduce new ideas, formats, and touchpoints that will take CoreTrust’s event experiences to a higher level that you envision for CoreTrust’s brand and audiences
• Partner with Legal and Finance to align contracts, sponsorships and budgets
• Manage external consultants and agencies for event execution as needed

Qualifications

• 8+ years of experience in event marketing
• Proven track record of developing and executing successful event content creation and amplifying event with end-to-end marketing campaigns
• Strong understanding of bespoke event and tradeshow marketing best practices, including budgeting, logistics, sponsorship procurement, and content and digital marketing tactics
• Strong eye for experiential creative, design, and bringing a brand to life visually across the entire event lifecycle
• Passionate about surprising and delighting attendees and finding innovative ways to deliver exceptional experiences that go above-and-beyond the typical trade show
• Experience building Cvent/Salesforce Integration and full Cvent event registration sites (Cvent certified is a plus)
• Background in crafting strategic plans with benchmarks to evaluate event success
• Experience working with marketing teams to leverage events to drive demand generation
• Skilled in event-attribution and measuring, analyzing and optimizing event ROI
• Excellent communication, interpersonal, and project management skills
• Ability to work independently and as part of a team in a fast-paced environment
• Creativity, resourcefulness, and a passion for creating exceptional event experiences
• Demonstrated experience as a flexible, nimble problem solver and collaborator who inspires a positive, high-energy, results-oriented culture; excited to learn and grow with the company

Bonus Qualifications

• Experience in the Private Equity, B2B, SaaS, or Procurement industries
• Strong content marketing skills (writing, editing, social media content creation)
• Experience in Agile marketing methodologies
• Track record of cross functional collaboration and executive alignment to deliver a common goal

Benefits

• Competitive compensation package
• Free individual employee medical coverage
• Company subsidized dental and vision coverage
• Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
• Company-paid Short-Term and Long-Term Disability coverage
• Employee Assistance Program to support your wellbeing and mental health
• $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
• Free snacks and beverages on-site
• Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
• Flexible/hybrid work culture