Full-Time

Event Marketing Lead

Posted on 9/3/2024

CoreTrust Purchasing Group

CoreTrust Purchasing Group

51-200 employees

Group purchasing organization for procurement solutions

Consulting
Government & Public Sector

Senior

Nashville, TN, USA

Hybrid position in Nashville.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Salesforce
Requirements
  • 8+ years of experience in event marketing
  • Proven track record of developing and executing successful event content creation and amplifying event with end-to-end marketing campaigns
  • Strong understanding of bespoke event and tradeshow marketing best practices, including budgeting, logistics, sponsorship procurement, and content and digital marketing tactics
  • Strong eye for experiential creative, design, and bringing a brand to life visually across the entire event lifecycle
  • Passionate about surprising and delighting attendees and finding innovative ways to deliver exceptional experiences that go above-and-beyond the typical trade show
  • Experience building Cvent/Salesforce Integration and full Cvent event registration sites (Cvent certified is a plus)
  • Background in crafting strategic plans with benchmarks to evaluate event success
  • Experience working with marketing teams to leverage events to drive demand generation
  • Skilled in event-attribution and measuring, analyzing and optimizing event ROI
  • Excellent communication, interpersonal, and project management skills
  • Ability to work independently and as part of a team in a fast-paced environment
  • Creativity, resourcefulness, and a passion for creating exceptional event experiences
  • Demonstrated experience as a flexible, nimble problem solver and collaborator who inspires a positive, high-energy, results-oriented culture; excited to learn and grow with the company
Responsibilities
  • Develop and implement a data-driven event marketing strategy that aligns with our overall marketing and business objectives, with a keen focus on driving marketing ROI
  • Spearhead all planning and execution of our premier annual user conference and annual private equity firm retreat; this includes defining themes, securing venues, managing budgets, collaborating with executive stakeholders and cross functional teams, and ensuring a seamless attendee experience.
  • Lead our trade show marketing efforts; this includes collaborating with Sales and Product teams to identify relevant industry shows and inform investments, developing engaging show experiences, managing contracts and logistics, and generating sales pipeline through pre-show outreach, on-site activations, and post-show touch points
  • Identify and secure influential speakers, strategic partnerships, and sponsorships to elevate CoreTrust’s brand, deliver thought leadership, and enhance event experiences
  • Craft compelling event messaging and content that resonates with target audiences, including promotional materials, social media, and presentations
  • Work closely with the marketing team to develop integrated, multi-channel campaigns that generate pre-event excitement, spark attendee engagement during the event, and extend post-event reach for strategic events and trade shows
  • Analyze event data and attendee feedback to measure success and identify areas for improvement; provide key stakeholders with insight that will inform future investments
  • Introduce new ideas, formats, and touchpoints that will take CoreTrust’s event experiences to a higher level that you envision for CoreTrust’s brand and audiences
  • Partner with Legal and Finance to align contracts, sponsorships and budgets
  • Manage external consultants and agencies for event execution as needed
CoreTrust Purchasing Group

CoreTrust Purchasing Group

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CoreTrust is a group purchasing organization that helps various clients, including private equity portfolio companies, mid-sized corporations, and public institutions, with their procurement needs. The organization uses its collective buying power to negotiate competitive contracts, which helps its members save money and improve profitability. CoreTrust serves over 3,000 members by simplifying the procurement process and ensuring that suppliers have committed volume. What sets CoreTrust apart from its competitors is its focus on providing value beyond just savings, offering concierge-level service and customized solutions tailored to the specific needs of its clients. The main goal of CoreTrust is to enhance the efficiency of procurement for its members while delivering high-quality service and solutions.

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

Nashville, Tennessee

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of AI-driven solutions enhances CoreTrust's personalized service offerings.
  • Digital transformation in procurement allows CoreTrust to improve operational efficiency.
  • Growing demand for data analytics enables CoreTrust to offer strategic decision-making capabilities.

What critics are saying

  • Increased competition from other GPOs could erode CoreTrust's market share.
  • New CEO Mahesh Shah may lead to strategic shifts disrupting client relationships.
  • Reliance on partnerships like ISG exposes CoreTrust to partner-related operational risks.

What makes CoreTrust Purchasing Group unique

  • CoreTrust offers concierge-level service and bespoke solutions for diverse procurement needs.
  • The company leverages aggregated spending to negotiate competitive contracts for members.
  • CoreTrust serves over 3,000 members, enhancing profitability through streamlined procurement processes.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Disability Insurance

Mental Health Support

Professional Development Budget

Hybrid Work Options

INACTIVE