About Cleo

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

The role:As the Lead Product Manager focused on User Engagement and Gamification, you’ll drive Cleo’s mission of making finances fun and engaging. Your initial focus will be on delivering an engaging and retentive voice experience for Cleo’s users. As well as voice, your role will be responsible for broader initiatives in order to drive user engagement through gamification mechanics and creative, engaging content across Cleo’s offerings.

This is an exciting opportunity to make a meaningful impact by defining how Cleo connects emotionally with its users while embedding fun, playfulness, and creativity into every interaction.

Outcomes

Outcome 1: Land an engaging, fun voice experience

• Collaborate with your cross-functional squad to create voice interactions that reflect Cleo’s brand personality, bringing humor, playfulness, and emotional connection to user interactions.
• Design and deliver features that leverage Cleo’s AI to provide value while keeping the experience lighthearted and engaging.
• Establish success metrics for the voice experience, evaluate its performance, and iterate based on user feedback and insights.

Outcome 2: Drive user engagement through gamification mechanics and creative content

• Explore opportunities to build gamification mechanics that make financial management feel rewarding and enjoyable.
• Collaborate with content, design, and brand teams to ensure all interactions resonate with Cleo’s unique tone and mission.
• Design engaging content loops and features that drive habit formation, encourage repeat use, and build user loyalty.
• Continuously measure engagement and retention metrics, iterating and improving mechanics to maximize their impact.

You should apply if you:

• Have early-stage (0-1) product experience building interactive consumer products, ideally in voice, gamification, or AI-driven experiences at a start-up or scale-up.
• Bring creative thinking to product development, particularly in how to make interactions fun and engaging while addressing real customer needs.
• Are comfortable with ambiguity and can prioritize ruthlessly, focusing on impactful outcomes while clearly communicating trade-offs with stakeholders.
• Thrive in collaborative environments, working closely with your product squad to co-create innovative solutions.
• Are excited about redefining how people relate to their finances, bringing energy, curiosity, and a sense of playfulness to your work.

How long will the process take?

We aim to move as fast as possible. Usually 2-4 weeks is enough time for us all to get to know each other.

• Step 1: An initial 30-45 mins intro phone call with a member of our Talent Team to learn more about your experience and why you want to work at Cleo
• Step 2: A 45 mins interview with the Hiring Manager to dive deeper into your approach to building successful products
• Step 3: A live product case study interview with one of our Product Leads and Lead Product Designers 
• Step 4: A final 45 minutes values interview with cross-functional peers from our User Experience, Data, Engineering, or commercial teams

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ This role is level PM4 and we can pay between £102,535 - £127,707 pa depending on experience
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We’ll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.