Social Media Editor

Overview (Why This Role?)

Are you passionate about the intersection of culture, society, and style—and excited to bring that world to life on social media? Town & Country is seeking a Social Media Editor to lead our strategy across multiple platforms and drive meaningful engagement with our audience. This is a dynamic opportunity to shape the voice and presence of one of America’s most iconic luxury lifestyle brands.

About the Team (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next. 

Key Responsibilities (What You Are Doing)

• Develop and implement a comprehensive strategy for growth and engagement across Instagram, TikTok, Facebook, Twitter, Apple News, and other emerging platforms.
• Manage and maintain a robust content calendar, ensuring a consistent posting cadence that reflects current events, trends, and cultural moments.
• Collaborate with editors to shape and adapt editorial content for social platforms, ensuring tone, visuals, and messaging align with Town & Country’s brand.
• Create original social content and publish daily across platforms.
• Monitor audience feedback, analytics, and platform trends to inform content strategy and editorial planning.
• Partner with editorial, branded content, and marketing teams on social-first initiatives, including sponsored programs and campaigns.
• Write occasional digital stories for the Town & Country website.
• Support real-time coverage of cultural events, which may include occasional nights or weekends.

Qualifications (What We’re Looking For)

• 6+ years of post-graduate experience managing social media for a consumer-facing editorial brand.
• Deep cultural fluency with an eye for what’s relevant, elegant, and timely.
• Innovative and creative thinker with a strong sense of visual storytelling.
• Excellent editorial judgment and clean, compelling writing skills.
• Proficiency in major social platforms (including TikTok) and analytics tools such as Dash Hudson, True Anthem, and Google Analytics.
• Collaborative spirit and ability to thrive in a fast-paced environment.
• Comfortable working a hybrid schedule in New York City (3 days/week in-office).
• Willingness to occasionally work flexible hours to cover major events or breaking news.
• This role is currently based in the NYC office at least 4 days a week. No remote option.

The base salary for this role is between $67,000 - $75,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.