Marketing Manager

JOB SUMMARY:

The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.

ESSENTIAL/PRIMARY DUTIES:

•  Serves as a steward of assigned commercialized product categories

• Develops and executes marketing strategies and plans within the product segment to meet or exceed net sales, gross margin, and market share targets. 
• Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.

       •  Leverages customer and market knowledge and analysis to identify new growth opportunities

       •  Maintains marketing content and collateral.

       •  Establishes KPIs with supporting monitoring and reporting of achievements. 

       •  Analyzes market data to inform the company about changes in market share and competitive      activity for the products overseen.

       •  Provides monthly product forecasting updates for financial and operational planning.

       •  Analyzes available data inputs to recommend annual product pricing adjustments.

       •  Collaborates with upstream marketing partners to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.

       •  Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions via quantitative and qualitative reasoning.

       •  Plans and supports execution of marketing campaigns and sales tools.

       •  Manages vendor relationships when the product category includes OEM products.

       •  Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.

       •  Supports strategic initiatives across responsible product categories.

       •  Sets and manages project budgets.

       •  Interfaces with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.

SECONDARY DUTIES:

•  Ensures product is commercially available and properly represented in the Midmark customer experience center.

      •  Supports business unit programs, such as design workshops, as required.

      •  Plans and participates in trade shows.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in business or related field. MBA desirable. 4+ years of experience in marketing or product management, or equivalent combination of education and experience.

COMPETENCY and/or SKILL:

•  Ability to lead cross-functional teams

       •  Strong analytical and financial skills

       •  Proficient in understanding technical product aspects

       •  Healthcare products, medical devices or medical furniture experience preferred

       •  Strong written and verbal skills; experience making presentations

       •  Proficient in Microsoft Office applications, including Outlook, Excel, and Word

       •  Ability to employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency

       •  Ability to leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

SUPERVISORY RESPONSIBILITIES:

• Provides leadership, coaching, and/or mentoring.
• May have direct reports.