Digital Content Production

Job Description

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a "Digital Content Production - Delivery Management" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

You may be assessed on the key critical skills relevant for success in role, such as experience with stakeholders to develop value-driving digital briefs for the business. You will be responsible for sizing and prioritizing these briefs against business and customer priorities, managing resources, and maintaining stakeholder communication throughout the process. Once projects pass the relevant gate, you will bring briefs to life for copywriting, UX, and authoring partner teams, coordinating delivery to agreed timescales. You will ensure accurate delivery into live environments and measure performance against KPIs and objectives. Additionally, you will manage a team of content delivery professionals, providing leadership, mentoring, and career development support, as well as job-specific skillsets.

To be successful as a "Digital Content Production - Delivery Management", you should have experience with:

Basic/ Essential Qualifications:

• Excellent stakeholder management

• Great creative delivery experience in any content form

• Understanding of digital and mobile technologies

• Experience in influencing teams across a matrix organization at senior level

• Flawless control and delivery

• Strong leadership skills with the ability to set direction and drive results

• Develop, manage and deliver digital content on time and to budget, working closely with key stakeholders to ensure requirements are understood and met in a customer-focused manner.

• Ensure digital content achieves desired standards and effectively delivers against both commercial and brand objectives

• Develop digital content in line with relevant content guidelines, including brand and tone of voice.

• Work collaboratively with independent research agencies and relevant third parties to ensure digital content meets customer needs.

• Ensure digital content consistently challenges the norm and pushes boundaries creatively

• Support in identifying and effectively implementing opportunities for improvement

• Maintain high levels of accuracy for work.

• Ensure digital content is on product message, aligned to brand values, adheres to regulatory requirements and is developed in line with relevant governance frameworks

• Share best practice and results with team members.

Desirable skillsets/ good to have:

• Previous people management experience with demonstrated ability to develop and motivate teams

• An understanding/experience of SEO

• Degree educated

• Digital/Marketing qualifications beneficial

• Experience managing teams in an Agile environment

• Knowledge of content management systems and digital publishing platforms

This role will be based out of Noida or Gurgaon.