Full-Time

Senior Associate

Video Investment, Tech Client

Posted on 9/26/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global marketing and communications services provider

Junior, Mid, Senior

Chicago, IL, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 1+ years of traditional media buying expertise, national broadcast preferred
  • Experience in media buying tools like Prisma, preferred
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Solid verbal and written communication skills
  • Acquisition and branding background and familiarity/proficiency with the following systems/tools: Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  • Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
  • PowerPoint, Excel, Word
  • Demonstrates critical thinking and problem-solving abilities
  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
  • Detail-oriented and able to produce accurate work
  • Demonstrates leadership skills
Responsibilities
  • Negotiate cable purchases
  • Create recommendation documents
  • Develop and deliver POV/position papers on key issues/opportunities
  • Oversee brand allocations and corporate ownership
  • Manage Tardiis allocations
  • Oversee billing discrepancies
  • Check that schedules are inputted correctly
  • Create documents for Mission Control
  • Review/assist in post buy analysis
  • Analyze ADU packages

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Size

10,001+

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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Company News

Exame
Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

Maddyness
Dec 4th, 2024
Wibilong sold to Publicis for millions

Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.

GlobeNewswire
Sep 19th, 2024
Publicis Groupe annonce l'acquisition de Mars United Commerce

PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...

Fusacq
Jul 22nd, 2024
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS, FUSACQ Buzz

PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS

PR Newswire
Feb 21st, 2024
BRIA Raises $24M Series A to Pioneer Responsible Visual Generative AI For Enterprises

/PRNewswire/ -- BRIA, the leading responsible visual generative AI open platform, today announced it has raised $24 million in Series A funding in a round...

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