Full-Time
Website Marketing Principal
Posted on 4/30/2024
Digital learning tools for K-12 education
Senior
Remote in USA
- 7+ years experience leading web strategy and optimization in a fast-paced environment
- Fluent in HTML, CSS, JavaScript and additional programming languages
- Advanced proficiency in utilizing web tools including: Google Analytics, Google Tag Manager, Google Search Console, and other measurement platforms
- SEO expertise with the ability to guide and implement best practices and principles
- Specialist in working with creative teams and converting Figma or Photoshop design prototypes into functional responsive website experiences
- Proven expertise in setting information architecture, user experience design, and A/B testing methodologies
- Strong analytical skills with the ability to analyze complex data sets and derive actionable insights
- Familiarity with Core Web Vitals and ADA/WCAG accessibility guidelines to ensure optimal web performance and compliance
- Excellent communication and presentation skills
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Jira/Airtable
- Craft overarching web strategy, ensuring alignment with business goals and user needs
- Utilize Webflow to design, develop, and enhance web pages on our websites in collaboration with our website developer
- Create and implement an approach to information architecture, website navigation, SEO and overall user experience to drive website traffic, increase conversions and optimize the visitor journey
- Implement measurement strategies within analytical tools and tagging methodologies to gather and gauge performance, identify patterns/trends, and recommend areas for optimization to ensure strong attribution
- Serve as a web development subject matter expert and contribute expertise to address complex technical projects
- Define and track objectives and key results across web domains, regularly measuring performance against targets and making data-driven recommendations for improvements
- Conduct A/B testing and other optimization techniques to improve website performance, conversion rates, and user engagement
- Set cadence for site content updates and functionality improvements across domains
- Develop a plan for design and maintenance of site accessibility to ensure websites comply with appropriate laws and regulations
- Build collaborative cross-functional partnerships with internal and external stakeholders on shared work-streams
GoGuardian is a leader in providing digital learning solutions tailored to K-12 education, offering a robust suite of tools that enhance content filtering, classroom management, and student safety across multiple devices and operating systems. With a strong emphasis on impact research and student privacy, the company creates a supportive environment conducive to both professional growth and meaningful educational contributions. Employees benefit from working in a culture that values innovation, academic excellence, and software development tailored to empower and protect young learners.
Company Stage
Private
Total Funding
$200M
Headquarters
El Segundo, California
Founded
2014
6 month growth
↓ -8%1 year growth
↓ -14%2 year growth
↓ -6%Benefits
Health insurance
GoGuardian covers 90% for you (100% HMO) and 50% for your dependents.
Retirement savings account
A robust 401(k) retirement savings plan with company match.
Time off
GoGuardian offers a comprehensive time-off package, including flexible time off, sick time, 13 company holidays, quarterly wellness days, and a paid year-end holiday break.
Employee assistance program
24 hours and 7 days a week, free confidential services include personal coaching, counseling, self-care apps, and much more!
Employee stock option
An option to purchase a number of shares of the GoGuardian stock.
Company-supported growth
Never stop learning with our annual learning growth fund program.
Parental leave
Paid parental leave for up to 14 weeks.
Short & long-term disability
Company paid short and long-term disability.
Fertility & adoption reimbursement
A fertility and adoption program to help you support your family needs.
Guided yoga & meditation classes
Relax, recharge, and refresh with weekly yoga classes and guided meditation.