AVP Channel Strategy & Promotions

A Brief Overview

The AVP, Channel Strategy & Promotions, leads the design, execution and optimization of Safelite's multi-channel Cash consumer experience. This role requires a strategic and collaborative leader who will partner cross-functionally with contact center, digital, and field partners to deliver seamless, data-driven customer experience and promotional strategies that drive conversion and profitability.

Location​:

• This role is hybrid - 4 days per week onsite, in Columbus, OH.

What you will do

• Design and implement a comprehensive cash customer experience and promotions strategy that drives cash conversion and profitability, partnering cross-functionally to design and implement changes.

• Lead the development of promotion and discounting strategy and reporting in collaboration with digital, marketing, product, sales and analytics teams.

• Collaborate with internal partners such as Digital, CX, Marketing and Operations to enhance the end-to-end Cash consumer experience across all channels.

• Conduct analysis and present business cases and strategy recommendations to senior management and key stakeholders leveraging data and storytelling to drive insights and decision-making.

• Manage reporting on channel performance, regularly evaluating the profitability and effectiveness of promotional offers and discount offers.

• Lead and mentor a small team, fostering curiosity, collaboration and professional growth.

• Establishes clear expectations, reviews performance and supports development.

• Performs other duties as assigned

• Complies with all policies and standards

Education Qualifications

• Bachelor's Degree Marketing, Business, or related field Required

• Master's Degree MBA Preferred

​Experience Qualifications

• Willing to work 4 days a week onsite in Columbus, OH

• 10+ years Relevant experience Required

• 4-6 years Experience in retail, promotions, or consumer experience Required

• 1-3 years People leadership experience Required

• 1-3 years Strong Analytical, Modeling skills with proficiency in Excel and PowerPoint Required

• 1-3 years Tableau or PowerBI

Preferred Skills and Abilities

• Outstanding communication and interpersonal skills, with the ability to influence and engage with stakeholders at all levels. (High proficiency)

• Understanding of financial principles, including profit margins, cost structures, and revenue management, with proven ability to drive financial outcomes. (High proficiency)

• Proven ability to analyze data, evaluate full impact to a P&L, make informed price and promotional decisions, influence stakeholders and drive execution. (High proficiency)

• Excellent analytical skills with experience in business case development and performance evaluation. (High proficiency)

• Curiosity to evaluate market trends, competitive offerings, and consumer behavior. (High proficiency)

• Ability to lead and develop a team, providing ongoing guidance and support and fostering a culture of continuous improvement. (High proficiency)

• Strong attention to detail, accuracy in modeling and organizational skills. (High proficiency)

• Proficient in Microsoft Suite, including Excel & PowerPoint – Tableau Preferred (High proficiency)

• Familiarity with promotional tools, CRM platforms, and analytics software. (Medium proficiency)

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This position description is not all inclusive for every aspect of this role. Reasonable accommodation will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability. Other qualifications may be required to ensure employment eligibility in accordance with local laws and regulations and with Safelite Group, Inc. policies and practices.

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