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Full-Time

Website Marketing Manager

Posted on 11/15/2024

Floqast

Floqast

501-1,000 employees

Financial close management software for accounting teams

Enterprise Software
Fintech

Compensation Overview

$100k - $130kAnnually

Senior

No H1B Sponsorship

Remote in USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Webflow
UI/UX Design
SEO
Marketing
Web Development
Requirements
  • BA/BS Degree in Marketing, Computer Science, or a related field
  • 5+ years of B2B website management experience
  • 2+ years experience in SEO
  • Experience with the following tools: Webflow (preferred), Google Analytics 4, Google Tag Manager, Qualified or similar conversational marketing tools, Mutiny or similar website personalization tools, and Weglot or similar translation tools
  • Experience managing multi-language websites
  • Experience running simultaneous personalized web experiences
  • Experience running A/B and multivariate tests
  • A keen eye for website UX and design
  • A deep understanding of how B2B buyers use websites throughout the buying cycle
  • Experience working directly with web developers and creative teams
Responsibilities
  • Manage the overall marketing website strategy, roadmap, content, information architecture, and performance in alignment with company initiatives and marketing campaigns
  • Own the creation of new website pages and editing of existing pages in partnership with the creative and development teams
  • Maintain a conversion rate optimization, including A/B and multivariate testing plans, to continuously improve the website’s performance and maximize inbound pipeline
  • Consistently monitor and audit website health and content to ensure pages are up-to-date and bugs are fixed in a timely manner
  • Proactively report on web metrics, providing insights and implementing suggested changes
  • Develop short and long-term SEO strategies including keyword research, on-page optimization, content recommendations, and technical SEO recommendations
  • Own and optimize experiences in our conversational marketing tool, Qualified, and our website personalization tool, Mutiny
  • Support our international marketing teams with their website needs including our web translation tool, Weglot, interfacing with international SEO agencies, and expansion of our web presence into new international markets
  • Conduct browser and device testing to ensure the best user experience for all website visitors
  • Work with the development and Marketing Operations teams to implement performance tracking and tags through GTM and GA4
  • Conduct regular competitive analyses to stay current on our competitors’ messaging and conversion strategies
  • Stay current with B2B web trends, best practices, and emerging technologies
  • Any other tasks that may be assigned to help the company meet its goals
Floqast

Floqast

View
Website

FloQast offers Financial Close Management Software that helps accounting teams automate and streamline the financial close process at the end of a fiscal period. The cloud-based solution integrates with existing ERP systems and Excel, allowing for automated reconciliations and organized financial documentation for audits. Unlike competitors, FloQast can be fully implemented and trained within two weeks, making it a quicker option for clients. The company's goal is to improve the efficiency and accuracy of financial reporting, reducing the workload for accounting teams.

Company Stage

Series E

Total Funding

$294.6M

Headquarters

Los Angeles, California

Founded

2013

Growth & Insights
Headcount

6 month growth

↑ 13%

1 year growth

↑ 28%

2 year growth

↑ 47%
Simplify Jobs

Simplify's Take

What believers are saying

  • FloQast's consistent top ranking in G2's Financial Close category underscores its market leadership and customer satisfaction.
  • The company's recent $100M Series E funding and $1.6 billion valuation highlight strong investor confidence and financial stability.
  • FloQast's Great Place to Work certifications in multiple countries reflect a positive and supportive company culture, which can attract and retain top talent.

What critics are saying

  • The competitive fintech landscape means FloQast must continuously innovate to maintain its market position.
  • Integration with various ERP systems, while a strength, also poses a risk if compatibility issues arise with new or updated ERP software.

What makes Floqast unique

  • FloQast's seamless integration with existing ERP systems and Excel workbooks sets it apart from competitors that require more complex and time-consuming implementations.
  • The company's focus on automating the financial close process, including reconciliation and flux analysis, provides a comprehensive solution that reduces manual effort and increases accuracy.
  • FloQast's rapid implementation timeline of just two weeks is a significant advantage over other financial software solutions that often require lengthy setup periods.

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Benefits

Unlimited PTO

Company-Wide Social Events

Cold Brew/Nitro On Tap

Generous Paid Parental Leave

Competitive Compensation

401k (No Matching)

Unlimited Snacks and Drinks

Family Forming Support, Benefits & Reimbursement

Pet Care Discount Program

Stock Options

Education Reimbursement

Medical, Dental, Vision (100% paid)

Charitable Donation Matching