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Full-Time

VP – Director of Medical Strategy

Health

Posted on 8/22/2024

Wunderman Thompson

Wunderman Thompson

1,001-5,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods

Compensation Overview

$100k - $230kAnnually

+ Competitive Benefits

Senior, Expert

New York, NY, USA

Category
Healthcare Administration & Support
Medical, Clinical & Veterinary
Required Skills
Communications
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Sc., PharmD, MD, or PhD
  • ~5 years of healthcare communication experience
  • Experience using Excel, Word, PowerPoint, MIRO
Responsibilities
  • Serves as the lead on scientific/medical strategy for a brand through collaboration with medical and commercial clients to support development of scientific/medical strategy.
  • Oversees all deliverables from a medical strategy perspective to ensure alignment with medical and commercial goals.
  • Crafts the overarching narrative and key message pillars in partnership with brand strategy and creative, guides junior strategists in developing supporting message points with required evidence, and ensures clarity on messages and medical strategy for the project with medical and regulatory accuracy of content/copy.
  • Collaborates closely with brand strategy to develop the strategy and the creative briefing documents for pitches and project briefs.
  • Directs and supervises junior strategists on development of the medical (pitch) briefing, ensuring alignment with the ask, brand & category, supervises their work and ensures that it serves the brief, brand and category.
  • Creates content guided by desk research and IDIs with KOLs and HCPs, presents at pitch meetings and answers medical questions.
  • Defines the competitive set with key areas of interest, conducts/supervises research of junior strategists, and develops a strategic framework to present the comparative analysis with a POV to internal teams and clients. Includes primary interviews as needed.
  • Establishes relationships with top KOLs beyond projects, following KOL/DOL activity through social media, publications, congress activity.
  • Trains junior level strategist to develop research stimuli, including TPPs and product summaries, attends research and develops POV on key findings and impact on brand (e.g., messaging strategy, creative concepts, positioning).
  • Provides input to workshop content in discussion with clients, and collaborates with other strategists and creative in the development, execution and follow-up related to the workshop.
  • Supports development of patient and HCP journeys via primary and secondary research and helps define key medical needs at each milestone as well as functional and emotional experiences across touchpoints.

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable project is the adaptive deodorant developed for Degree, which caters to the disability community. They also create technology solutions like WaterLight, which generates electrical power from salt water. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, resulting in impactful marketing strategies. Their goal is to drive growth for a diverse clientele, including major corporations and non-profits, while maintaining a strong reputation in the industry, as evidenced by their award-winning campaigns.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

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Simplify's Take

What believers are saying

  • Working with high-profile clients like Unilever and Bose provides significant exposure and career growth opportunities.
  • The company's commitment to innovation and social impact projects can be highly fulfilling for employees.
  • Wunderman Thompson's multifaceted business model offers diverse career paths in creative, consultancy, and technology roles.

What critics are saying

  • The highly competitive marketing and advertising sector requires constant innovation to stay ahead, which can be demanding.
  • High turnover in leadership roles, as seen with recent departures, could lead to strategic instability.

What makes Wunderman Thompson unique

  • Wunderman Thompson's integrated approach, combining creativity, data, and technology, sets it apart from traditional agencies that may focus on only one of these aspects.
  • Their innovative projects, such as the adaptive deodorant for Degree and WaterLight, demonstrate a commitment to social impact and technological advancement.
  • Winning prestigious awards like the Innovation Grand Prix at Cannes Lions underscores their industry leadership and creative excellence.
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