Head of Performance Marketing
Pangea Money Transfer, Hybrid
Confirmed live in the last 24 hours
Enova

1,001-5,000 employees

AI-powered financial lending platform
Company Overview
Enova is a mission-driven organization helping hardworking people get access to fast, trustworthy credit.
AI & Machine Learning
Data & Analytics
Financial Services

Company Stage

N/A

Total Funding

N/A

Founded

2004

Headquarters

Chicago, Illinois

Growth & Insights
Headcount

6 month growth

2%

1 year growth

12%

2 year growth

30%
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Mergers & Acquisitions (M&A)
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • Ability to work in-office 3 days a week (T/W/Th)
  • 10+ years of recent B2C digital marketing experience
  • Proven background in managing and expanding multi-million dollar budgets
  • Direct management experience in mentoring digital marketers
  • Proficiency in paid search, paid social, landing page optimization, A/B testing, and digital analytics platforms
  • Strong analytical abilities with a knack for drawing actionable insights from raw data
  • Genuine curiosity for innovative growth marketing strategies and consumer behaviors
  • Experience scaling a digital consumer mobile app or possessing multicultural and/or financial services experience would be beneficial
Responsibilities
  • Manage and optimize multi-million dollar budgets across all performance marketing channels to achieve set acquisition targets
  • Methodically test, launch, and scale growth channels, incorporating strategies like paid search, social campaigns, and mobile app promotions
  • Establish a systematic approach for spotting opportunities, prioritizing experiments, and overseeing project dependencies
  • Collaborate with Strategy & Operations to set budgetary, CAC, and LTV goals, consistently optimizing digital programs through experimentation
  • Lead the performance marketing team, monitor digital agency outputs, and partner with the Product team for continuous enhancement of the customer journey and marketing metrics