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Full-Time

Manager – Campaign Insights

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$120k - $150kAnnually

Mid

New York, NY, USA

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Python
R
SQL
Tableau
Data Analysis
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Prior media analytics experience and knowledge of the media ecosystem
  • Ability to program in other languages such as SAS, SPSS, R and Python desired
  • Experience with MS Office; including PowerPoint, Word and Excel
  • Experience with ad-serving platforms such as Google Campaign Manager and web analytics tools such as Google Analytics and Adobe Analytics
  • Experience with tag management tools such as DTM/Launch, GTM and Tealium
  • Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Proficiency with SQL, Excel, Tableau (at least two of the three)
  • Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
  • Excellent verbal and written communication skills
  • Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
  • Team player - highly motivated and collaborative
  • Good at developing relationships with cross-functional teams
Responsibilities
  • Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
  • Assess client’s analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
  • Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members
  • Serve as day-to-day contact with media teams and clients and participate in recurring and ad hoc internal and client meetings.
  • Accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
  • Track project resources and progress against task plans to ensure on-time and on-budget project delivery
  • Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
  • Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%