As our number 1 European market, we are now looking for a leader to run our marketing efforts in the UK and Ireland. As the Regional Marketing Lead, you’ll be integral in leading the marketing strategy and execution of programmes and tactics to optimally reach, engage and convert our local audience.

You’ll be focussed on building brand awareness, driving demand for growth, helping delight our customers and build our design community.

As part of the international Marketing team, you’ll partner closely with Sales, Product, and our Designer Advocates to connect marketing initiatives to the wider vision and mission of the business.

What you’ll do at Figma:

• Build and implement a full funnel, multi-channel marketing strategy to reach and engage the UK and Ireland design audience
• Increase brand awareness through partnerships with influencers, media owners and third parties who run design communities
• Drive growth by crafting demand generation programmes such as optimising our digital presence and leading events and webinars (from thought leadership to educational insights)
• Regionalise global content and programmes to resonate locally
• Work closely with customers, prospects, thought leaders, influencers and our local community
• Build compelling local marketing tactics to engage and delight the UK design community using local market knowledge
• Work with the core Marketing team in EMEA (our Content, Growth and Events Managers) to optimise programmes for the UK market from events and to digital programmes (such as SEO, organic social)

Some projects you could work on:

• Launch a locally compelling brand campaign
• Work with our regional team to create a focussed content plan to reach design and product leaders
• Run locally based events (from webinars to VIP dinners) with key customers or prospects
• Work closely with sales to identify new opportunities to support and drive demand

We’d love to hear from you if you have:

• Incredible communication skills - you are an effective communicator, at ease sharing your strategy with partners and getting buy-in to your plans.
• A strategic B2B outlook with experience building and driving a UK focussed multi-channel marketing strategy at pace
• Dynamic project management skills, as proven through your varied marketing programme experiences
• Analytical thinking skills, as well as an understanding of digital marketing and the channels that will most effectively impact a UK audience
• A love for content, both written and visual and feel at home proofreading English
• Worked in partnership with Sales to generate leads and opportunities, as a results oriented marketeer
• A creative outlook: you relish bringing new insights to existing projects and continuously push the team to try new things
• A passion for bringing people together: working with people outside of your team and outside of the company excites you. You love collaborating and figuring problems out together

 

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.