Full-Time

Sr. Manager

Digital investment

Confirmed live in the last 24 hours

Tombras

Tombras

11-50 employees

Full-service digital advertising and analytics agency

Consulting
Design
Consumer Goods

Senior

Atlanta, GA, USA

Hybrid position based in Atlanta, GA.

Category
General Marketing
Growth & Marketing
Required Skills
Business Strategy
Requirements
  • 4-5 years of experience in programmatic media buying and planning at a media agency.
  • Advanced proficiency in media planning/buying via a programmatic trading platform like The Trade Desk, Basis or a similar DSP partner.
  • Granular expertise of integrated channel strategies and concepts.
  • Concrete understanding of the impact programmatic has on other media channels & vice-versa.
  • In depth experience with all programmatic media partner types (Audience data, fraud, creative extensions, measurement, etc.).
  • Deep understanding of broad business strategy including acquisition and direct response.
  • Capacity to manage complex projects that require multiple team members working cooperatively.
Responsibilities
  • Developing robust programmatic media strategies and making sure media plans and campaign architectures ladder back up to finalized strategy.
  • Collaborating with other channel-owners & integrated media planning team to develop holistic recommendation & presentation to meet client’s goals.
  • Liaison recommendations and programmatic expertise with client and integrated media planning teams.
  • Developing & maintaining relationships with best in class data-providers and measurement partners.
  • Develops team members from a holistic media and programmatic perspective when it comes to buying, planning, strategy & process.
  • Create & implement marketing science concepts to denote success.
  • Researches and stays up-to-date on technology and trends surrounding programmatic media buying (DSPs, inventory & data sources, fraud protection, best practices, etc.).
  • Perform other job functions, as required by their Supervisor.

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1946

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Simplify's Take

What believers are saying

  • Increased focus on sustainability aligns with consumer preferences for environmentally responsible brands.
  • Augmented reality in advertising offers immersive experiences, boosting consumer engagement and brand recall.
  • AI integration allows Tombras to tailor messaging more effectively, enhancing marketing outcomes.

What critics are saying

  • AI-driven marketing platforms pose a threat to traditional marketing strategies.
  • Ad-blocking technology reduces the effectiveness of digital advertising campaigns.
  • Stricter privacy regulations may limit data collection for targeted advertising.

What makes Tombras unique

  • Tombras leverages data-driven strategies to optimize advertising spend and improve ROI.
  • The company capitalizes on short-form video content to engage younger audiences effectively.
  • Tombras integrates AI in customer service to enhance personalized marketing efforts.

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