Brand Manager
Game Publishing
Posted on 8/27/2023

11-50 employees

Decentralized gaming platform
Company Overview
Treasure, a decentralized video game console, offers a unique blend of gaming and blockchain technology, fostering a dynamic community through the integration of NFTs. The company stands out for its Game Partner program, which empowers developers to enhance their games within a thriving ecosystem. This approach not only drives technical advancement but also positions Treasure as a leader in the intersection of gaming and digital assets.
Consumer Goods
Crypto & Web3

Company Stage


Total Funding





, Kentucky

Growth & Insights

6 month growth


1 year growth


2 year growth

Experience Level
Desired Skills
Growth & Marketing
  • 3-4 years of video games marketing or publishing experience
  • Experience managing external marketing agencies and service providers, with a strong network of industry contacts
  • Proven ability to develop and execute successful marketing campaigns across a variety of channels
  • Strong analytical skills, with the ability to analyze data and make informed decisions to optimize performance
  • Ability to balance multiple projects at once, prioritize, and take initiative
  • Immensely organized and able to create order while working across many parallel work streams
  • Proactivity; you're someone who tries to think 10 moves ahead to plan for potential opportunities and risks that may lie ahead
  • Excellent communication skills, with the ability to effectively communicate with cross-functional teams and external partners; and
  • Love and understanding of the gaming industry, motivation to adapt quickly as new trends emerge, and the willingness to grow and learn
  • Knowledge and excitement about the potential for web3, blockchain technology, and NFTs to transform gaming
  • Lead the planning and execution of the go-to-market, brand development, and marketing strategy for assigned titles in close collaboration with the Head of Marketing and broader publishing team
  • Manage tactics and projects that support the delivery of the strategy and plans, ensuring they are effective, delivered on time and to budget
  • Develop and execute marketing plans to drive user acquisition, engagement, and retention
  • Create and manage marketing budgets, ensuring campaigns are cost-effective and on track to meet performance goals
  • Produce asset briefs and liaise with the internal creative team and external agencies to create assets and materials as required
  • Manage asset approvals, critique assets to ensure brand consistency
  • Act as an evangelist for assigned titles and the web3 gaming market. Demo games to stakeholders and become an expert in each title's competitive environment
  • Collaborate with the wider publishing team- community, live ops, partnerships, etc. - to ensure the whole campaign is executed and supported effectively
  • Analyze data from marketing activities and channels to ensure data informs and supports all of our decisions
  • Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies
  • Collaborate with external agencies to execute marketing campaigns across a variety of channels (social media, influencer partnerships, paid advertising, etc.)
  • Develop and maintain relationships with key industry influencers, partners, and media outlets
Desired Qualifications
  • Experience in web3 blockchain gaming
  • You're an active gamer or are passionate about gaming
  • Located in North America with compatible timezones - Eastern Standard Time (EST) or close timezones (CST or PST)
  • Prior knowledge of Treasure and its gaming ecosystem; and
  • Experience working with a distributed and global team