Full-Time
Updated on 5/21/2025
Global platform for mobile marketing resources
$140k - $195k/yr
Mid, Senior
Los Angeles, CA, USA + 4 more
More locations: San Carlos, CA, USA | Remote in USA | New York, NY, USA | Remote in Canada
Eligible for remote work in CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, WA, and Canada. Expected to attend in-person gatherings at least once per quarter.
Liftoff.io focuses on improving the mobile marketing industry by creating a platform for app marketers and developers. It provides resources, networking opportunities, and insights to help these professionals enhance their marketing strategies and engage users more effectively. Liftoff.io stands out from competitors by fostering a community of thought leaders who share their knowledge and expertise, promoting collaboration and innovation. The company's goal is to support app marketers and developers through events, workshops, and premium memberships that offer exclusive content and networking, ultimately driving growth in mobile marketing.
Company Size
501-1,000
Company Stage
Series A
Total Funding
$6.8M
Headquarters
Redwood City, California
Founded
2012
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Liftoff announced a minority growth equity investment from General Atlantic, valuing the company at $4.3 billion. Blackstone remains the majority shareholder. The investment aims to support Liftoff's growth in the mobile app economy, leveraging its AI platform, Cortex. The transaction, advised by Goldman Sachs, Jefferies, and Morgan Stanley, is expected to close in mid-2025, pending regulatory approvals.
General Atlantic is buying a minority stake in Blackstone Inc.-backed Liftoff in a deal that values the mobile app marketing platform at $4.3 billion.
General Atlantic is in advanced talks to acquire a minority stake in Liftoff, a mobile app marketing platform backed by Blackstone Inc., in a deal valuing the company at over $4 billion. The agreement for the Redwood, California-based company could be announced as early as Monday. However, no final decision has been made, and the timing or outcome could change. Representatives for General Atlantic, Blackstone, and Liftoff declined to comment.
Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 monthsREDWOOD CITY, Calif., April 29, 2025 /PRNewswire/ -- Liftoff , the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games.Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%.Liftoff and Singular's Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.Key findings from the report, which you can download here .include:Utility apps drive the most installs as advertisers look outside of gaming audiencesHypercasual and hybrid puzzles revenue grows 240%Mobile game CPIs are 907% higher on iOSMinigame events are on the rise in top-grossing titlesMatch 3 games are making a comebackMethodologyAll report data comes from GameRefinery and Accelerate , Liftoff's programmatic advertising solution, and Singular. It also draws from Liftoff's data from February 2024 to February 2025. Liftoff's data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular's data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs.About LiftoffLiftoff helps mobile businesses maximize their revenue
Liftoff's Mobile AppDev Awards 2025 finalists announced.