Full-Time
Product Marketing Specialist
Updated on 8/22/2026
LumiQ
51-200 employees
CPD-focused CPA podcast platform
Compensation Overview
CA$75k - CA$85k/yr
Toronto, ON, Canada
Hybrid
Two office days per week are required; in-office attendance increases during training and onboarding.
 Growth & Marketing (1) |
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- Two to four years of experience in product marketing, with strong business-to-business software-as-a-service experience preferred.
- Hands-on experience conducting market research, customer interviews, and market sizing analyses.
- Familiarity with business-to-business buying committees, buyer personas, and complex sales cycles.
- Comfort working with data, customer relationship management systems such as Salesforce, modern artificial-intelligence tools such as Claude, and design tools or templates such as Figma.
- Exceptional copywriting and storytelling skills, with experience translating complex insights into clear content for internal and external audiences.
- Strong interpersonal skills for building relationships across Product, Sales, Customer Success, Compliance, and Content Production teams.
- Conduct qualitative and quantitative research on key buyer personas, including finance leaders, certified public accountants, and learning and development leads.
- Interview Sales, Customer Success, and current customers to refine product positioning and buyer journey maps.
- Continuously analyze and update total addressable market, serviceable available market, and serviceable obtainable market calculations to identify growth accounts, segment target markets, and support geographical expansion.
- Translate market and customer insights into messaging frameworks for segment messaging, sales enablement, and targeted growth campaigns.
- Monitor compliance, content, and industry shifts with internal teams to keep the organization ahead of market changes.
- Track the continuing professional education, continuing professional development, and corporate learning and development landscape to build battlecards, feature comparison matrices, and objection-handling guides.
- Analyze Salesforce and deal data to identify win/loss trends, evaluate messaging performance, and share findings company-wide.
- Establish a systematic approach for sharing regular competitor and market updates with internal teams.
- Partner with the Senior Product Marketing Manager to build and update sales tools, including pitch decks, one-pagers, buyer persona guides, case studies, infographics, and reports.
- Write and refine copy for sales and customer success assets, landing pages, thought leadership, and growth initiatives while maintaining current messaging and brand guidelines.
- Work with the sales team to identify buyer friction points and systematically test, analyze, and optimize collateral to shorten sales cycles.
- Strong business-to-business software-as-a-service experience.
- Ability to quickly learn Salesforce if not already familiar with it.
LumiQ is a subscription-based podcast platform for CPAs in Canada that helps individuals and corporate teams earn verifiable CPD hours. It provides a library of business podcasts split into micro-learning chapters, with in-app verification and tracking to ensure credits meet regulatory rules. Users pick a plan, complete chapters, and have their CPD credits logged to satisfy compliance. Its Canada focus and integrated compliance workflow—including team plans—set it apart from general podcast or learning platforms, with the goal of helping CPAs meet annual CPD requirements efficiently.
Company Size
51-200
Company Stage
N/A
Total Funding
$6.6M
Headquarters
Toronto, Canada
Founded
2016
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See people who can refer or advise you
Simplify's Take
What believers are saying
- LumiQ still markets three free CPD hours, a strong conversion funnel for accountants.
- Weekly releases and current topics like AI and fraud keep engagement high.
- US expansion remains attractive because Canadian CPA compliance proves product-market fit.
What critics are saying
- MYCPE ONE sells 4,700-plus hours for CA$249, undercutting LumiQ's pricier subscription.
- Audio-only learning and weaker ethics coverage limit LumiQ against video-heavy CPD platforms.
- If CPA bodies tighten verifiability rules, LumiQ's podcast-first model loses its edge fast.
What makes LumiQ unique
- LumiQ turns business podcasts into verifiable CPD across Canadian provinces and territories.
- Its app offers weekly episodes, quizzes, certificates, and a 1,000-episode library.
- CIBC Innovation Banking backed LumiQ with credit facilities, signaling lender confidence.
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Benefits
Health Insurance
Flexible Work Hours
Remote Work Options
Company Equity
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 2%Bridgeford Trust Company recently teamed up with LumiQ - a podcast platform featuring engaging conversations with business leaders and providing verified CPE to professionals nationwide.
LumiQ, a Toronto, Canada-based provider of a technology-enabled education platform, received credit facilities from CIBC Innovation Banking
Accounting CPE podcast company LumiQ (named a top product by Accounting Today in 2023) has received a strategic investment from private equity firm Vertu Capital.
In a groundbreaking move, HDFC Life, a leading life insurer in India, has announced a partnership with Lumiq, the winners of the recent HackInsure 2023 Hackathon.
With the latest round, LumiQ has raised $7.4 million in total funding.