Full-Time
Senior Manager
Customer Marketing & Education
Smartly.io
501-1,000 employees
Automates social media advertising processes
No salary listed
Senior, Expert
London, UK
Hybrid
Hybrid model requiring 3 days a week in the office.
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
Smartly.io automates social media advertising to assist businesses in reaching their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates manual advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a dedicated Creative Services team that collaborates with clients to produce effective ad creatives. The goal of Smartly.io is to simplify social advertising, helping brands effectively engage with consumers and maximize their return on ad spend.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$222.8M
Headquarters
Helsinki, Finland
Founded
2013
Simplify's Take
What believers are saying
- Smartly.io's Brand Pulse offers real-time insights across social campaigns.
- The company serves 650+ global brands, including Uber and eBay.
- Smartly.io's dual revenue model provides stability through software and service fees.
What critics are saying
- Emerging AI-driven platforms may threaten Smartly.io's market share.
- Privacy-focused advertising trends challenge Smartly.io's data-driven strategies.
- Economic uncertainties could impact revenue from major clients like Uber and eBay.
What makes Smartly.io unique
- Smartly.io automates every step of social advertising for enhanced performance.
- The company combines creativity with data-driven insights for effective ad campaigns.
- Smartly.io offers both software and managed services for comprehensive advertising solutions.
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Benefits
Unlimited Paid Time Off
Paid Holidays
Paid Sick Leave
Health Insurance
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Company Equity
Life Insurance
Disability Insurance
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -1%2 year growth
↑ 0%Wave Ventures, Europe’s largest Gen Z-run venture capital firm, announces its third fund at €7 million, tripling the size of its previous fund and cementing its position as a leading early-stage backer of Gen Z founders across the Nordics and Baltics. Wave’s third fund is backed by a diverse network of investors, including founders of Slack, Bolt, Skype, Supercell, Wolt, Silo AI, and Smartly.io, as well as European early-stage VCs, and family offices. Founded in 2016, Wave Ventures has established a strong track record in identifying exceptional early-stage talent
Now, Smartly.io Group is taking a big leap towards its renewed user experience (UX) with the upcoming launch of its new navigation system.
Alun perin Stanfordin yliopiston Mayfield Fellows -ohjelmaan pohjautuva MIMIR Fellowsin tavoitteena on tutustuttaa opiskelijat kattavasti huippututkimuksen kaupallistamiseen sekä tukea heidän tietään tutkimuslähtöisten yritysten perustajiksi. KAUTE-säätiön tukemaan ohjelman käynnistävät luentoviikot, jotka tuovat yhteen 12 kansainvälistä opiskelijaa sekä lähes 40 asiantuntijaluennoitsijaa, kuten TEM:n entisen ylijohtajan Ilona Lundströmin, emeritusprofessori Risto Ilmoniemen, pääomasijoittaja Inka Meron, Smartly.io:n sekä Aaltoes:n perustaja Kristo Ovaskan sekä Suomen Startup Yhteisön pääekonomisti Youssef Zadin.Ulkomaisista huippuyliopistoista tulevia opiskelijoita yhdistää läheinen yhteistyö kotiyliopistojen kaupallistamisfunktion kanssa. Yksi MIMIR Fellows osallistuja on osallistunut Columbia Technology Ventures -ohjelmaan. Toinen Fellows -osallistuja, Joni Rakipi, päätyi töihin ETH Zurichin teknologiansiirtotoimistoon vastattuaan ensin useamman vuoden kotiyliopistonsa yrittäjyyskerhosta. Joni kertoo haluavansa oppia ohjelmassa ymmärtämään paremmin, miten opiskelijoita voi voimaannuttaa rakentamaan yrityksiä tutkimuksen ympärillä.“Monet nuoret kipuilevat nykyisen maailmantilanteen kanssa. Tiede ja teknologia ovat avainasemassa niin geopoliittisessa vallankäytössä että kuin ilmastonmuutoksen torjumisessa,” kertoo Ahmed Hadi, MIMIR Fellowsin perustaja.“Nuorten, ja usein myös varttuneempienkin, osaajien on kuitenkin vaikea päästä kiinni huippututkimukseen, jonka ympärille on mahdollista rakentaa ratkaisuja aikamme suurimpiin ongelmiin
Smartly.io Announces Majority Investment from Providence Equity Partners Providence to Partner with Smartly.io Founders, Who Will Continue to Lead the Company and Maintain Significant Ownership
NEW YORK--(BUSINESS WIRE)--National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024. In this role, Sullivan will oversee the Company’s sales and marketing strategy and lead initiatives to continue the momentum of brands returning to the theater to reach sought-after audiences. Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski. "Catherine brings a highly accomplished track record as a visionary advertising executive and innovative, results-driven leader,” said Lesinski. “With her proven history of leading high-performing teams and driving growth, I am confident that Catherine will be an instrumental part of advancing NCM’s continued transformation into a modern, full-funnel media solution, accelerating our dynamic trajectory, and strengthening our position as the market leader.”. Sullivan brings over three decades of experience at the highest levels in the media and advertising industry, driving revenue growth in digital multiplatform sales