FUNCTIONAL RESPONSIBILITIES AND DUTIES

• Develop and execute a global distribution and reseller channel strategy and Global channel partners program aligned with the company’s overall sales and business objectives, including the go-to-market and detailed plan for this channel.  
• Together with Segment Vice presidents and Sales leaders, define the long-term revenue ambitions and lead the business planning for the Reseller Channel, including short and long-term targets per geography.
• Contribute to the preparation of the Global 2000, SLED, and Enterprise Segment strategy and lead the definition of the sales part of the strategy, including sales ambition.
• Oversee implementation of Global channel partner sales strategy and execution of processes connected to recruitment, onboarding, and management of the distribution and reseller channel partners, according to the partner’s program.
• Led the global distribution and resellers channel sales teams to forecast revenue, track performance metrics, and ensure effective communication and collaboration between other sales teams and the reseller channel.
• Led selected Sales Programs/Projects, including the Global channel partners program to support the Sales Strategy and Plans for the Channel.
• Actively support the selling process via training and coaching of sales teams, co-selling partner visits, partner profiling, and enabling
• Actively support channel execution teams responsible for Strategic and Emerging market groups
• Establish and maintain strong relationships with key distribution and reseller partners
• Oversee that ongoing support, guidance, and resources are provided to channel partners to help them achieve their sales targets and maximize customer satisfaction.
• Define and align with other Channels promotions for the Distribution and Reseller Channel, and monitor its performance to support the segment KPIs and Goals.
• Define Sales Messaging, objection handling and general sales approach for the Channel.
• Formulate, prioritize and keep up to date reseller enablement programs, including training, marketing collateral, and sales tools, to ensure partners are well-equipped to sell and support our software solutions. Review final produced content.
• Collaborate as requestor with the marketing team to develop joint marketing initiatives and campaigns to recruit new channel partners, generate demand and promote the company’s products through the reseller channel. Review the result.
• Gather Internal and External Insights, monitoring market trends, competitor activities, and partner feedback to identify new growth opportunities and adjust the channel strategy accordingly.
• Provide regular reports and updates to senior management on the status of the reseller channel, including key metrics, challenges, and opportunities, as well as updates to the Sales Strategy for the Channel, Go-to-market strategies and other relevant information to all Stakeholders.
• Exchange best practices and evolve them into standardized concepts.