Full-Time
Growth Strategy Lead
Posted on 9/18/2025
Immutable
201-500 employees
Blockchain gaming infrastructure enabling digital ownership
No salary listed
Sydney NSW, Australia
Hybrid
Sydney-based; hybrid with three days on-site per week.
 Growth & Marketing (2) |
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- 1 to 3 years of professional experience in consulting, law, banking, or a high velocity startup environment
- Proven creative capacity and outstanding written skills
- Demonstrated ability to drive social growth or build an audience through viral posts, strong following, or published articles
- Strategic and commercial mindset with strong market awareness and business acumen
- Ability to learn, adapt, and iterate quickly in fast paced environments
- Data driven approach with a track record of testing and learning to achieve results
- Strong communication and influencing skills with the ability to tell a compelling story
- Create compelling content across social media channels to amplify Immutable’s narrative and brand
- Work directly with the Founders to shape external communications and positioning
- Collect input from teams, partners, and the community to source stories, validate messaging, and refine our go to market approach
- Track campaign metrics, report on performance, and provide actionable insights for optimisation
- Design and scale a repeatable marketing qualified lead pipeline across multiple channels including paid, SEO, webinars, partnerships, and social
- Launch, test, and optimise campaigns to maximise qualified lead volume and conversion
- Own and improve lead magnets, landing pages, and nurture sequences using a data driven test and learn approach
- Crypto native or prior exposure to web3, gaming, or digital assets
- Experience in a high growth or scale up business, particularly in content driven growth
- Proven ability to balance rapid content iteration with structured campaign design
- Collaborative mindset and ability to work effectively across functions
Immutable builds the infrastructure that lets video games use blockchain so players can truly own, trade, and sell digital in-game items. Its platform provides tools for game developers to integrate blockchain features into their games, including secure asset ownership and on-chain markets. This makes it possible for players to keep ownership across different games and platforms rather than items being tied only to one game. Immutable differentiates itself by focusing on scalable blockchain technology and a developer-friendly ecosystem that supports mass adoption in gaming, backed by a substantial funding round that demonstrates investor confidence. The company’s goal is to grow digital ownership in gaming by enabling reliable, scalable, and interoperable blockchain experiences for both developers and players.
Company Size
201-500
Company Stage
Series C
Total Funding
$270.5M
Headquarters
Sydney, Australia
Founded
2018
Simplify's Take
What believers are saying
- Mintory platform launches with Ragnarok Sharing Hero NFT, expanding game economy community offerings.
- Immutable Play onboards multiple titles including Olderfall and Zombie World with integrated quest systems.
- Developer infrastructure maturation attracts studios like Funigloo, supporting sustained platform growth.
What critics are saying
- Immutable X API deprecation forces developer migration to Ronin or Polygon, fragmenting ecosystem.
- Web3 gaming adoption remains niche; mass-market players avoid blockchain features despite infrastructure improvements.
- Ubisoft's financial struggles threaten Might & Magic: Fates success, undermining AAA partnership credibility.
What makes Immutable unique
- Unified Immutable Chain consolidates X and zkEVM networks, processing 150M transactions since early 2024.
- SEC cleared IMX token sales with no enforcement action, resolving October 2024 Wells Notice.
- Ubisoft partnership on Might & Magic: Fates validates Web3 gaming with AAA franchise credibility.
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Benefits
Health Insurance
401(k) Company Match
Hybrid Work Options
Flexible Work Hours
Phone/Internet Stipend
Professional Development Budget
Wellness Program
Mental Health Support
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Unlimited Paid Time Off
Employee Stock Purchase Plan
Fertility Treatment Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Immutable has partnered with Olderfall to bring the competitive auto-battler game to Immutable Play, enabling players to complete quests and unlock rewards based on in-game activity. The game will also be featured in Gaming on Polygon, a dedicated gaming hub within Immutable Play. Olderfall is a free-to-play auto-battler available on mobile and browser where players recruit and command warriors called Fallen. Players equip their fighters with weapons and gear for fast-paced battles in a dystopian arena setting. The integration aims to enhance player engagement through Web3 features including permanent victories, player-owned assets and transparent competition. Immutable provides infrastructure and engagement tools to support game development and growth across its platform.
Nebula3 GameFi, a multichain GameFi platform focused on converting proven Web2 indie games into Web3 titles, has secured $5.4 million through strategic investments and ecosystem grants. Backers include Kaia Foundation, Starknet Foundation, Immutable and XFounders. The platform's flagship title, "The Fox Seeks Friends", was selected as a Kaia First Wave Dapp and has attracted over 640,000 users since launch, ranking in the top 15 projects on the Dapp portal. Another game, "Claw Machine", launched on Starknet, recorded 33,000 users in its first month with 10,000 daily active users. Nebula3 GameFi currently partners with five game development studios across four countries. The company announced its token will list on Binance Alpha, KuCoin and MEXC on 11 March at 5pm Japan time.
Immutable has launched Mintory, a Web3 game economy community, and onboarded its first title, Ragnarok Sharing Hero NFT. The platform will offer token airdrops, NFT drops and competitive gameplay features to players globally. Ragnarok Sharing Hero NFT introduces real-time faction warfare between Cosmos and Chaos, where players battle for the rare reward "MINT". The game features a character sharing system allowing players to strategically utilise each other's characters beyond traditional party play, alongside item minting, NFT trading and guild battles. Mintory's NFT Gallery System enables players to display NFTs and interact through likes and rankings. The game is being developed by Funigloo, a studio founded in 2008 with experience in blockchain gaming. Ragnarok Sharing Hero NFT is scheduled for release in Q1 2026.
Immutable has launched Zombie World by Trillionaire Thugs on Immutable Play, making the roguelike shooter immediately playable with integrated quests and rewards. Players fight through zombie waves, deploy turrets and traps, and race to escape in high-intensity runs. The game features optional blockchain elements including NFT weapons that players can earn and upgrade, Cash and Gems currency earned through gameplay, and special bonuses for Trillionaire Thug NFT holders. All blockchain assets are built on Immutable zkEVM. Trillionaire Thugs is an NFT collection of 7,777 items. Zombie World was developed by YallaPlay, an Abu Dhabi-based studio, using Unity. Immutable Play provides infrastructure supporting quest systems and player engagement features tied to in-game activity.
Tatakai, an open-world Web3 card-RPG, has raised $7M in an angel round led by investors like Tencent and Immutable. The funding will accelerate development, content expansion, and community growth. Tatakai aims to blend open-world exploration, NFT assets, and strategic combat. The capital will support gameplay development, blockchain integration, and community initiatives. The backing from major investors highlights confidence in Tatakai's vision of combining Web2 production with Web3 mechanics.