Campaign Manager
Posted on 3/29/2023

201-500 employees

Global identity authentication service
San Diego, CA, USA
Experience Level
Desired Skills
Sales & Account Management
  • Solid knowledge and hands-on experience with Demand Gen technology stack, including Salesforce, SalesLoft, 6sense, and Marketo
  • Knowledge and experience leveraging B2B databases such as ZoomInfo and Lusha with an ability to develop in-depth understanding of locating appropriate target persona and company criteria
  • Excellent written & verbal communication skills
  • Ability to manage multiple projects at various levels of scale, with a high-quality of output
  • 5+ years of demand generation experience
  • Bachelor degree in marketing, communications or a related field preferred
  • Previous B2B experience preferred
  • Previous Account-Based Marketing experience preferred
  • Experience working within a collaborative and cross-functional team environment
  • Your name and contact details, including email and phone number; and
  • Details of your qualifications, skills, and relevant experience
  • Own and manage demand generation campaign strategy, including email, pay per click, webinars, events and content syndication
  • Execute planning and collaborate with Product Marketing, Content & Design, Marketing Operations and Event Operations teams to facilitate execution of campaigns
  • Generate new, qualified ICP leads and efficiently accelerate existing pipeline in target verticals across net new and customer accounts
  • Forecast, measure, analyze and report on the impact of demand generation campaigns on sales pipeline and bookings
  • Oversee the full lifecycle of a campaign from strategic development, execution, and reporting on ROI
  • Strategize, build and execute customer marketing lifecycle initiatives that support customer relationships and retention, focusing on CLTV
  • Uphold an integrated relationship with Revenue teams, forging strong communication and alignment on campaign and target account strategy
  • Build systems and processes that will track and report on key performance metrics that identify ways to continually optimize campaign strategies
  • Deliver compelling, specific messaging strategy for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
  • Develop strategy for targeted email and nurture campaigns, including asset coordination and objective, data-driven evaluation of success
  • Conduct A/B tests across channels to continuously optimize campaign and channel performance
  • Work in a closed feedback loop with sales to continuously optimize program performance and quality and identify new campaign opportunities
  • Identify content gaps and collaborate with the content team to develop new assets
  • Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation