Email Marketing Manager
Posted on 3/21/2023
Recorded Future

501-1,000 employees

Enterprise cybersecurity intelligence platform
Company Overview
Recorded Future’s mission is to empower customers with real-time threat intelligence, to defend their organizations against threats at the speed and scale of the internet. Recorded Future’s Intelligence Cloud provides complete coverage across adversaries, infrastructure, and targets.
Dorchester, Boston, MA, USA
Experience Level
Desired Skills
  • 3+ years of email marketing experience
  • 3+ years of experience with database segmentation
  • 3+ years of experience building or optimizing lead nurturing programs
  • Proficiency with A/B testing to improve email performance
  • Strong analytical skills and track record of making data-driven decisions
  • Ability to translate data into ideas
  • Strong fluency in G-Suite and HubSpot
  • Critical thinker and problem solver
  • Strong communicator and collaborator
  • Self-starter, who excels in a fast-paced environment
  • Collaborate with marketers across the organization to manage Recorded Future's global email calendar to support demand for campaigns spanning product launches, ABM, direct mail, events programming, and more
  • Improve the overall performance of email at Recorded Future through regular testing and optimization
  • Increase active subscribers for Recorded Future's industry leading newsletter, CyberDaily
  • Collaborate with Marketing Operations to build a playbook around improving overall database health and email sender score
  • Oversee Recorded Future's first-conversion and trigger-based nurturing programs to more effectively engage new leads as well as drive more down-funnel conversions
  • Work alongside our Marketing Operations team to improve our strategy for overall database segmentation and audience/list creation
  • Leverage your knowledge of HubSpot to perform the tasks above as well as upskill others on creating email, workflows, and lists