Are you a mid career CRM / Marketing Analyst with a passion for Sports? (especially great if you love American Football - NFL). Are you looking for a role that will allow you to use your analytical technical, commercial and people management skills to influence the growth of a fast moving and ambitious digital media company? Are you passionate about the role data can play in driving commercial outcomes? If so, we may have the perfect role for you.
DAZN is fast becoming the world’s leading sports platform, streaming the most exciting events on the planet, telling the incredible stories behind the sports and allowing fans to get closer to their favourite teams and stars. We live to serve the sports fan – liberating them from the restrictions of legacy technology– allowing them to enjoy their favourite sports whenever, wherever and however they want.
DAZN has recently established our new Channels business, with the NFL as the first partner (of which we expect there to be many). This capability allows rights holders to access our cutting edge technology and allows our customers to bundle additional content into their existing subscription, while allowing new customers interested in just one sport to subscribe via DAZN. We are growing at breakneck speed with millions of paying customers across 200 countries. Our next goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. We know that growth really starts with keeping our existing customers engaged and retained. In this role, you will be 100% dedicated to CRM & Marketing Analytics for the NFL Gamepass International product, reporting to the Lead Retention Analyst at DAZN with a dotted line to the Head of CRM for Gamepass, International at DAZN.
Your role will be to collaborate with the NFL CRM, marketing and consumer teams, DAZN central retention strategy team and market specific DAZN retention teams to develop insights and analytics outcomes that drive data, creative and targeting strategy and enable evaluation of CRM and digital marketing execution. You will continuously focus on test and learn, leveraging our vast data and insight capabilities to touch our customers in ways that create emotional connections that lead to platform and content engagement. You will have visibility of all NFL programs across all markets and act to ensure testing is co-ordinated and learnings are implemented across all markets.
This role will be based in Hammersmith. Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), annual performance-related bonus, private medical insurance, life assurance, pension contributions up to 5%, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working and access to our internal speaker series and events.
As our new CRM Analyst you’ll have the opportunity to:
- Use Optimove, Tableau, Looker, Snowflake and more to provide analysis and reporting for key stakeholders across the NFL Gamepass DAZN portfolio, focussed on support for the DAZN NFL CRM team.
- Provide insights and recommendations to all levels of the organisation, from executive leadership to the CRM and digital teams planning and executing CRM & Digital campaigns.
- Drive our micro segmentation strategy in Optimove and work with CRM colleagues in order to drive targeting tactics and initiatives to enable high levels of upsell, crossgrades, engagement and retention.
- Provide a robust reporting framework for evaluation of all campaign driven and wider lifecycle marketing initiatives.
- Drive your own success – there are loads of projects to get stuck into, and our CRM partners are looking for a proactive and strategic approach to providing data in support of these.
You’ll be set up for success if you have:
- Experience delivering data-driven insights and recommendations in an analytical role.
- A proactive and flexible approach, willing and able to support changing priorities.
- Knowledge of SQL and a visualisation tool.
- Successfully communicated complex data to lots of people with various levels of data literacy.
- An interest in retention strategies and ideas of how data can be used to develop these.
- Ability to work in a fast paced, dynamic and international environment.
- Open-minded, flexible approach and a positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change.
- Strong problem-solving skills, along with an ability to manage a focussed workload, to tight deadlines.
Even better if you have:
- Passion for NFL and American Football
- Experience in Sports rights holder, SVOD, OTT, digital or telecommunications industries.
- Optimove experience
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you’ll have the opportunity to make your mark and the power to make change happen. We’re doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We’re using world-class technology to transform sports and revolutionise the industry and we’re not going to stop.
If you’re ambitious, inventive, brave and supportive, then you’re the kind of person who’s going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
