Senior Manager

Journey with us!Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

This position will be working on site from Miami.

Position Summary: 

The Senior Manager of Brand Marketing is a dynamic leader and strategic thinker responsible for shaping and driving the vision of our industry-leading vacation brand. This role blends creative ambition with operational excellence—leading marketing strategy, inspiring teams, and building a dominant global vacation brand. As a steward of the brand, this individual ensures consistent storytelling and positioning, while fostering curiosity and innovation to stay ahead of cultural and consumer trends. With sharp detail and a drive for best-in-class results, this role goes beyond building strategies. This position will build ideas, content, and activations designed to build awareness and conversation for the brand globally. This leader is energized by complex business challenges and is a proactive problem‑solver who doesn’t wait for direction—delivering bold, creative solutions that accelerate the brand forward.

Essential Duties and Responsibilities: 

1.Creating and building ideas that can help breakthrough and build relevancy for Royal as a vacation brand.  This requires an understanding of trends, cultural connection and an inspired curiosity.  Storytelling is the core of our brand expression.  This role mandates a clear ability to identify and create a cohesive and powerful story.

2. Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs. Budget and forecasting excellence required.

3. Oversee creative and production processes with agencies, partners, and internal teams—guiding shot lists, creative reviews, and concept development. Evaluate and negotiate contracts as needed, with solid knowledge of music and talent rights.

4. Champion brand clarity in visuals and tone—equipping cross-functional teams with tools and playbooks for consistency. This is ongoing and critical to our ambitions.

5. Provide and oversee direction on photo and video shoots executed by internal and external teams. Mentor and train to ensure alignment with brand objectives and elevate storytelling.

6. Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution.

7. Stay ahead of media and creative trends, applying insights to evolve creative and initiate project and program briefs which are key to agency and creative team success. Ensure alignment with marketing calendar and department initiatives. Drive integrated activations across paid media—out-of-home, TV, audio, experiential, and conversation-driving ideas.

8. Be a catalyst for bold brand expression, championing and creating ideas that inspire and drive the brand forward. Collaborate with analytics to define success metrics, deliver informed briefs, and analyze project performance.

9. Mentor and grow talent—creating a culture of collaboration, curiosity, and accountability while building brand and campaign capabilities.

10. Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We hope to see you onboard soon! 

No immigration sponsorship is offered. 

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.