Job Description

Join an award-winning team working alongside the Account Director and other teammates across the globe to deliver market-leading strategy and execution on one of the industry’s largest financial service clients.

As a DTC (Direct-to-Consumer) performance-focused client, Western Union Paid Search team plays a critical role in delivering results throughout the year, commanding large budgets and high focus from the client. You will be working directly with your client counterparts to ensure we’re hitting targets and identifying additional growth opportunities, while ensuring we are following Search best practice across all media we run. Working on two product offerings: remittance app and digital banking app and having high impact focus during seasonal events periods are the most exciting tactical moments for WU where teams work to deliver flawless execution and hit the targets by delivering efficiencies. The role provides an opportunity to work on overall account management which gives exposure to the candidate beyond the media management on other critical operational aspect.

Coming in as a Biddable Account Manager, we’re looking for someone who is passionate about performance media, technology, and looking to make their mark on a rapidly growing client. Your responsibilities will range from client communications, PPC and Paid social strategy, campaign responses, forecasting, finance, reconciliation and of course innovation. 

Qualifications

We are seeking a dynamic and motivated individual to fill the role of Paid Search Account Manager. Your ability to cultivate relationships with internal and external stakeholders is crucial, as is your adept management of a team of skilled PPC specialists. Client engagement is a core component of this position, involving direct collaboration to devise campaign strategies aligned with specific targets. Additionally, you will be responsible for overseeing media plans and financial aspects for upcoming quarters.

• Expertise in Paid Search, covering planning, strategy formulation, and flawless execution.
• Proven experience in managing campaigns with performance and direct-response KPIs, including Cost per Acquisition, revenue, and ROAS objectives.
• Proficiency in utilizing Search Ads 360 to effectively handle large-scale campaigns, encompassing bid strategy implementation, reporting, and optimization.
• Skilled in building collaborative relationships with clients and internal teams.
• Capacity to manage substantial budgets and establish a transparent and straightforward financial process.
• Previous experience in training and managing the workloads of team members, either in a line managerial or mentoring capacity, is desirable.
• Preferred, but not mandatory, experience in the biddable space (Paid Social)