Full-Time

Director – Integrated Planning & Strategy

Growth Marketing Team

Updated on 1/31/2025

DEPT

DEPT

1,001-5,000 employees

Digital agency for marketing and technology

Consumer Software
Social Impact

Compensation Overview

$111.3k - $161.4kAnnually

Senior, Expert

Denver, CO, USA

This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Denver, CO office.

Category
Growth Marketing
Growth & Marketing

You match the following DEPT's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
  • 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
  • Experience working with nationally / globally recognized brands, ideally in a multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
  • A balanced mix of robust B2B and B2C experience
  • Understanding of brand and performance media and the synergy across the two
  • Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Strong collaboration, client relationship, and leadership skills
  • Experience navigating cross-functional teams and dynamics
  • Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • Flexibility to travel for work meetings and events
Responsibilities
  • Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
  • Actively contribute to our communications planning practice, while steering media strategy and planning practices
  • Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
  • Champion the work by having a deep understanding of our partners business and what makes it tick
  • Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship
  • Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Experience leading full funnel, connected media and data driven strategies
  • Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
  • Understand first-party data to elevate strategic opportunities
  • Continually monitor current marketing trends, new technology solutions, and competitors
  • Experience using insights from data to tell a story
  • Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
  • Participate in new business development and other growth opportunities.
Desired Qualifications
  • Bonus if you have experience leading planning initiatives within the gaming industry

Dept is a global digital agency that focuses on enhancing businesses' digital presence by combining creativity, technology, and data. They offer a variety of services, including customer experience design, technology engineering, performance marketing, and brand campaigns. Their work includes creating responsive websites and immersive virtual experiences, such as transforming events into 3D virtual worlds and launching virtual apparel. What sets Dept apart from competitors is their tailored approach to digital solutions, which helps drive business growth and fosters strong client relationships. Their goal is to deliver high-quality digital products and services while maintaining a commitment to sustainability, as evidenced by their climate-neutral certification. With a diverse clientele that includes major brands and startups, Dept aims to expand its global reach and continue to be recognized for its innovative projects.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Dept's expansion into Asia Pacific and the US boosts global presence.
  • AI practice aims to drive 10% of revenue by 2025.
  • Growing demand for virtual experiences enhances Dept's immersive offerings.

What critics are saying

  • Rapid expansion may lead to integration challenges across diverse teams.
  • AI revenue goals face hurdles due to evolving technology and regulations.
  • Focus on sustainability may impact profitability if not managed efficiently.

What makes DEPT unique

  • Dept blends creativity, technology, and data for unique digital solutions.
  • Their climate-neutral certification appeals to environmentally conscious clients.
  • Dept's AI-driven personalization aligns with industry leaders like Netflix and Amazon.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours

Mental Health Support