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Growth Marketing Manager, Digital
Posted on 5/7/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
SEO
Requirements
  • 4+ years of digital marketing experience
  • 2+ years of Paid Search experience required
  • 1+ years of Paid Social and Display/Video campaigns
  • Experienced working with a large and complex customer base
  • Customer-centric mindset and the ability to understand quip's target consumer
  • Robust analytical skills and a desire to use data in creative ways to drive and measure results
  • Strong project management, attention to detail, and a no-task-too-small mentality
  • Bonus: B2B and B2C experience
  • Bonus: Running campaigns across multiple territories/countries
  • Bonus: Audience development/SEO strategy
Responsibilities
  • Work with a team to actively develop programs and media campaigns across digital channels
  • Oversee the management of Paid Search, OLV, Paid Social, and other digital programs
  • Establish and grow quip's display and video capabilities
  • Identify tools and services that augment our strategy to maintain a competitive edge
  • Develop and maintain key performance metric reports that track the efficacy of implemented strategies, including CPS, CPL, CAC and brand lift studies
  • Manage and aggregate channel level reporting to help build an integrated view of our acquisition landscape
  • Help inform recommendations for acquisition strategies as part of the acquisition team (new channels, audiences, tactics, bidding strategies, targeting options)
  • Work with the broader marketing, ecommerce, retention and data teams to make informed decisions about attribution, conversion rate optimization, and page pathing
  • Participate in marketing strategy sessions and identification of long term growth opportunities
  • Leverage data from multiple sources to evaluate LTV's from various demographics and channels
  • Hold opinions on marketing data management and operate well at the intersection of search, display, CTV/OTT and other media bought programmatically, direct or via auction digitally
Desired Qualifications
  • Experience in an e-commerce business or agency and with other forms of digital marketing (experience with content marketing is a plus)
quip designs and delivers oral care products, advice, and services.
Company Overview
quip designs and delivers oral care products, advice, and services.