Marketing Coordinator

Confirmed live in the last 24 hours

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Figma

HTML/CSS

Marketing

Tableau

Requirements

1-3 years of experience with CRM, inclusive of deploying email marketing / SMS campaigns and using CRM software; experience with Braze a plus
General understanding of HTML and CSS for email; experience coding emails a plus
Experience with email best practices for design, testing, copy writing and mobile optimization; experience using Litmus and Figma a plus
Comfortable using enterprise level analytics tools, such as Tableau, as well as measuring performance of email marketing campaigns, analyzing results and presenting concise findings and recommendations to a broader group
Excited about optimizing the customer journey and thinking about tactics that encourage customers to take a desired action
Understands CAN-SPAM compliance and considerations for email marketing
General knowledge of segmentation and personalization in email marketing and ability to bring new ideas to the table
Extremely detail and process oriented, with excellent level of project management and QA skills
Highly motivated self-starter with the ability to effectively manage time, hit deadlines and work independently

Responsibilities

Execute marketing campaigns via email, SMS and other channels to Sesame customers as well as separate communications to Providers on the Sesame platform
Design, write, set-up/code, QA and deploy email marketing campaigns while making sure to keep our brand tone of voice top of mind
Manage operational processes including the editorial calendar ensuring monthly campaigns and cadence fall in line with overall business goals
Conceptualize, build and execute on automated lifecycle emails, triggers and drip campaigns to help grow and mature the CRM program
Work cross functionally with internal teams (marketing, design, product, data analytics) to understand product launch timelines, data needs, engineering dependencies, design collateral needed, etc
Contribute to the CRM segmentation strategy by using data and creativity to build segments and identify areas of opportunity for A/B testing
Brainstorm new ideas for email campaigns and blog content with the goals of continuing to engage our active email audience and re-engage lapsed customers
Closely track email performance and file health, and identify areas of optimization for engaging various segments depending on where they are in their user journey
Analyze and report out on marketing campaigns, presenting key results to a broader group as necessary

Desired Qualifications

Healthcare industry experience is a plus

Sesame is the home for Americans that have been priced out of the traditional healthcare system. Whether they are uninsured or burdened by high-deductible insurance, the Sesame marketplace brings millions of Americans access to the healthcare they need at a fraction of the typical price.

Customers on our platform love that they can get high-quality care quickly and easily for a fair price. We’re working with doctors who share our vision for giving people a better way to get the care they need without the stress, frustrations, and financial challenges of the current healthcare system.

We have raised $75 million in capital from leading investors including GV, General Catalyst, and Industry Ventures, and we’re scaling fast.

About You

You’re a creative thinker, enjoy brainstorm sessions and like helping customers find what they’re looking for. You’re interested in email marketing design, tactics and changes in trends across the industry. You’re very organized, and have excellent attention to detail. You’re excited about joining a growing company that is making a positive impact on peoples’ lives everyday. As Marketing Coordinator, you’ll be responsible for managing the execution and deployment of CRM campaigns across email and other channels, speaking directly to both patients and providers on Sesame. You’ll also work closely with the rest of the marketing team to collaborate on larger initiatives and campaigns.

The Day-to-Day

Execute marketing campaigns via email, SMS and other channels to Sesame customers as well as separate communications to Providers on the Sesame platform.
Design, write, set-up/code, QA and deploy email marketing campaigns while making sure to keep our brand tone of voice top of mind.
Manage operational processes including the editorial calendar ensuring monthly campaigns and cadence fall in line with overall business goals.
Conceptualize, build and execute on automated lifecycle emails, triggers and drip campaigns to help grow and mature the CRM program.
Work cross functionally with internal teams (marketing, design, product, data analytics) to understand product launch timelines, data needs, engineering dependencies, design collateral needed, etc.
Contribute to the CRM segmentation strategy by using data and creativity to build segments and identify areas of opportunity for A/B testing.
Brainstorm new ideas for email campaigns and blog content with the goals of continuing to engage our active email audience and re-engage lapsed customers.
Closely track email performance and file health, and identify areas of optimization for engaging various segments depending on where they are in their user journey.
Analyze and report out on marketing campaigns, presenting key results to a broader group as necessary.

What We’re Looking For

1-3 years of experience with CRM, inclusive of deploying email marketing / SMS campaigns and using CRM software; experience with Braze a plus.
General understanding of HTML and CSS for email; experience coding emails a plus.
Experience with email best practices for design, testing, copy writing and mobile optimization; experience using Litmus and Figma a plus.
Comfortable using enterprise level analytics tools, such as Tableau, as well as measuring performance of email marketing campaigns, analyzing results and presenting concise findings and recommendations to a broader group.
Excited about optimizing the customer journey and thinking about tactics that encourage customers to take a desired action.
Understands CAN-SPAM compliance and considerations for email marketing.
General knowledge of segmentation and personalization in email marketing and ability to bring new ideas to the table.
Extremely detail and process oriented, with excellent level of project management and QA skills.
Highly motivated self-starter with the ability to effectively manage time, hit deadlines and work independently.
Healthcare industry experience is a plus.

What We Offer

Competitive total compensation package including equity in the business
Generous, flexible vacation policy
An intellectually challenging and stimulating work environment with teams in the U.S. and Europe
Comprehensive health care coverage options

Sesame is an equal opportunity employer and we value diversity at our company — we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

51-200 employees

Website

Telehealth

Company Overview

Only radical simplicity will fix a complex system like healthcare. Sesame makes accessing high-quality care simple and straightforward so that patients and clinicians can spend less time on bureaucracy and more time where it matters most.

Benefits

Competitive total compensation package — equity possible
Generous, flexible vacation policy
A fun and international work environment with teams in New York and Europe
The opportunity to work independently and remotely — whatever cadence makes sense to get work done in the best way according to the constraints at-hand
The chance to learn first-hand about the biggest industry in the world