Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they’re not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
As a Marketing Analytics Principal, your data insights will play a big part in supporting all Marketing teams. You will be responsible for owning new campaign tracking setup and ongoing measurement to optimize performance across our products as well as supporting strategic cross-channel analyses to improve our overall return on ad spend. In this role, you will work cross functionally with Marketing, Product and Data Science to provide novel insights in support of our strategic decision-making. This role is a combination of analytics, strategy, and marketing. A successful candidate must love strategic thinking through data, testing hypothesis, challenging assumptions, and understanding how different functional pieces work to drive data-driven recommendations to accelerate growth.
What you’ll do
- Measure performance of existing campaigns and conduct data-driven analysis to understand impact on traffic value vs. volume and benefits across verticals to determine cross-sell impact and return on ad spend
- Develop quantitative analysis and ad hoc reports to support marketing decisions and improve marketing performance related to: media mix modeling, marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
- Own new campaign set-up and on-going measurement for brand and product marketing campaigns to optimize performance
- Develop frameworks for forecasting, exploring trends, and spotting anomalies
- Conduct deep dives & analytical investigations into inconsistent trends in data
- Partner with key stakeholders to frame our most critical business questions and recommend data driven approaches to answering them by incorporating business trends, customer needs and overall company strategy into solutions
- Synthesize complex findings into actionable insights and recommendations
- Communicate results, key insights and recommendations to key partners and senior leadership to drive marketing strategic thinking and actionable next steps from an analytics perspective
- Own marketing analytics roadmap to inform prioritization
What you’ll bring
- 4-6 years of experience in data analysis (experience in marketing/product analytics a plus)
- Expert Fluency in SQL
- Experience with Python and R
- Experience with Looker and/or other modern business intelligence platforms (e.g. Tableau, Domo)
- Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) preferred
- Curious, data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
- Proactive in anticipating and identifying flaws in various approaches to measurement and analysis, as well as practical about the limitations of analysis and capable of conveying those limitations
- Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
- Strong written and verbal communication, as well as strong interpersonal skills – able to confidently explain complex analyses to senior leadership through a compelling story
- Comfortable working cross-functionally and developing relationships across various levels of the business, inspiring credibility and confidence across stakeholders
- Self-motivated, well-organized and detail-oriented
Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid
