Responsibilities:

• Develop and manage personalized, multi-channel marketing programs for lead conversion and increasing assets, cross-product adoption, and client acquisition.
• Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals.
• Understand Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors.
• Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization.
• Measure and communicate performance and impact of marketing programs.

This role could be a fit if you have:

• 3+ years of professional marketing experience, with a focus on customer lifecycle marketing
• Experience implementing and managing marketing automations for customers across the customer journey
• Experience defining and executing multi-channel engagement strategies
• Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
• Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
• Thrives as a self-starter in fast paced environments
• Personal finance knowledge/experience is a big bonus, but not required
• Experience with Iterable, or other marketing platforms is a plus
• BS or MS, or equivalent professional experience

Once you join Wealthfront, we will:

• Encourage you to work on projects that match your professional goals
• Support your professional development by providing feedback during weekly 1:1s and during our semi-annual reviews
• Provide you autonomy so you can be a happy and successful member of our team