Full-Time

Director of Market Strategy and Market Development

Healthcare

Confirmed live in the last 24 hours

TransUnion

TransUnion

5,001-10,000 employees

Fintech
Financial Services

Compensation Overview

$136.7k - $225.5kAnnually

+ Bonus Incentives

Senior

Boca Raton, FL, USA + 5 more

More locations: Chicago, IL, USA | Alpharetta, GA, USA | Reston, VA, USA | New York, NY, USA | White Plains, NY, USA

Hybrid position requiring in-person attendance for a minimum of two days a week.

Category
Business Research
Strategy Development
Business Development
Business & Strategy
Required Skills
Market Research
Sales
Business Strategy
Requirements
  • 8-12+ years of professional experience in general management, business strategy, product marketing, business development, sales/account management, product development, or management consulting
  • Deep healthcare industry understanding and experience is required – experience in pharma/life sciences, hospitals/healthcare providers, and/or with solution providers to these industry segments highly desired
  • Strong exposure to use of identity data and/or digital marketing solutions within the healthcare space
  • Robust knowledge of HIPAA compliance standards as well as data sharing and privacy rules
  • Entrepreneurial spirit with growth-focused mindset and demonstrated ability to take an idea or concept to maturity and commercialization
  • Ability and desire to function at both strategic and tactical levels
  • Experience collaborating across teams and functions, and managing cross-functional teams to drive agenda and achieve alignment
  • Strong analytical and insight-driven problem-solving skills
  • Structured and logical thinking with excellent strategic story lining capabilities and ability to synthesize information into key messages appropriate for the audience and focus on what matters most
  • Exceptional verbal and written communication, presentation and negotiation skills
  • Bachelor’s degree in business, finance, marketing, engineering, or economics (or relevant work experience) required, with MBA highly desired
  • Ability to travel at least 20% of the time
Responsibilities
  • Identify new product opportunities, build business cases to drive prioritization, and act as the key business stakeholder in the product development process
  • Identify, recommend, and coordinate partnerships and data acquisition opportunities that will enable incremental growth
  • Lead or act as key stakeholder in projects that will include new product innovation, product enhancements, partnership onboarding and enablement, data acquisition, and industry-specific go-to-market strategy development
  • Support the development of a comprehensive strategic plan to increase revenues and profits
  • Understand the drivers and detractors of revenue attainment and growth and support monthly business reviews and forecast updates
  • Build trust with business partners (e.g., Sales, Marketing, Solutions Consulting, Product, Legal, Compliance, Privacy), customers, key decision makers, and project sponsors, leveraging these relationships to develop and maintain an industry perspective
  • Provide leadership and direction to a cross-functional matrix team in support of healthcare initiatives
  • Partner with compliance, legal, infosec, and privacy teams to ensure TransUnion adheres to evolving legal and regulatory requirements
  • Partner closely with product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally to a healthcare audience
  • Maintain deep understanding of the healthcare market, it’s key players and competitive dynamics, and industry trends – including through industry publications, company press releases, and various forms of primary research – and use that information to understand how TransUnion’s solutions meet industry needs, and formulate hypotheses about the future state of healthcare as it relates to TransUnion’s solution areas and future required solution capabilities or positioning
  • Conduct or oversee general market research activities by collecting and analyzing data to better describe our organization, the industries we serve, as well as our customers and business partners
  • Attend relevant industry events to meet with customers and prospects to stay abreast of industry trends and customer needs
  • Represent TransUnion as a subject matter expert on industry panels and conferences
  • Build your network with the relevant solutions-related leadership in major healthcare companies
  • Engage with the sales team to build relationships with select clients and prospects, providing subject matter expertise, pursuing a consultative approach to identify areas of improvement, and positioning TransUnion as a trusted partner to help clients achieve their goals
  • Identify training and materials requirements to equip the sales team to sell products that meet market-specific business problems, and partner with marketing to create custom content
  • Design and execute initiatives, including sales enablement (e.g.., training, collateral, and incentives) to push new and high priority products or offerings into the market
  • Support pricing strategy definition and review tactics with sales
  • Collaborates with the sales team to understand sales pipeline performance, key account revenue activities, and to prepare revenue insights for the monthly line of business meetings
  • Develop healthcare go-to-market strategy, lead execution and iteration against it, inclusive of product positioning and marketing messaging, building awareness through PR and article placements, creating sales and marketing campaigns to communicate tailored messages to specific audiences, and partnering with marketing to create content (e.g., videos, website copy, blog posts, infographics, client success case studies) to articulate the benefits of TransUnion solutions to the healthcare market
  • Partner with the marketing team on industry POVs and thought leadership
  • Maintain awareness and understanding of our demand-generation strategies to ensure alignment with objectives for measurable growth
  • Develop and execute an annual event plan to optimize brand awareness and lead generation

Company Stage

IPO

Total Funding

$3.9M

Headquarters

Chicago, Illinois

Founded

1968

Simplify Jobs

Simplify's Take

What believers are saying

  • Investment in Bud positions TransUnion to enhance financial inclusion and brand reputation.
  • Hiring Bill Shields as CISO bolsters TransUnion's cybersecurity measures and client trust.
  • Partnership with Truework expands TransUnion's service offerings, competing directly with Equifax.

What critics are saying

  • Increased competition from ID5 could impact TransUnion's market share in digital advertising.
  • Investment in SatSure exposes TransUnion to risks in the volatile agricultural finance sector.

What makes TransUnion unique

  • TransUnion's investment in SatSure enhances its capabilities in agricultural finance.
  • The strategic partnership with Truework strengthens TransUnion's position in verification services.
  • Acquisition of Neustar's assets broadens TransUnion's data set and technological capabilities.

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