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Full-Time

Enterprise Product Marketing Manager

Confirmed live in the last 24 hours

Snappy

Snappy

201-500 employees

Corporate gifting platform for businesses

Compensation Overview

$125k - $155kAnnually

+ Bonus

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Requirements
  • Experience in defining and implementing effective marketing programs and processes.
  • Proven track record of connecting features, benefits, and value propositions to drive revenue in the enterprise sector.
  • Strong knowledge of B2B marketing best practices, with a focus on ABM strategies tailored for enterprise accounts.
Responsibilities
  • Defining positioning, value propositions, and messaging to showcase the ongoing value of Snappy products for enterprise customers.
  • Developing buyer personas and integrating insights into messaging to drive demand, retention, and expansion within the enterprise market.
  • Collaborating with the growth and customer marketing team to test and iterate messaging across various channels, supporting our Account-Based Marketing (ABM) strategy.
  • Evolving pricing and packaging strategies to maximize revenue and customer lifetime value within the enterprise segment.
  • Creating assets to support Marketing, Sales, and Customer Success teams, including slide presentations, pitch decks, brochures, sales sheets, demo scripts, and training materials, demonstrating proficiency in design tools and ability to produce high-quality materials independently.
  • Partnering with Brand & Communications and Growth & Customer Marketing teams to establish a case study, customer reference, and reviews program focused on enterprise customers.
  • Serving as the subject matter expert on the enterprise market, buyer personas, and competitive landscape, providing insights to the leadership team and educating the Go-To-Market team.
  • Deepening your understanding of our products, target market, and customers to inform roadmap decisions and support successful product launches.
  • Allocate 15-20% of time towards contributing to overall release marketing and product marketing initiatives, ensuring alignment with company-wide strategies and impacting all customer segments.
  • Actively participating in sales meetings and deal negotiations as needed by providing strategic market insights and crafting persuasive sales materials to help close deals and improve customer engagement.

Snappy Gifts provides a platform for corporate gifting, allowing businesses to recognize and reward employees and clients with a variety of gift options, including traditional items, digital rewards, and donations. The platform enables customization based on recipient preferences and supports integration with other systems through its API. Snappy Gifts differentiates itself by featuring gifts from diverse businesses, including women, minority, veteran, and LGBT-owned companies. The goal is to foster a culture of gratitude and recognition while offering a comprehensive gift management system for tracking and insights.

Company Stage

Series D

Total Funding

$126.2M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-7%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Snappy's recent studies highlight the importance of employee appreciation and customer loyalty, which can drive higher engagement and retention for businesses using their platform.
  • The company's comprehensive gift management system provides valuable insights and feedback, helping businesses optimize their gifting strategies and improve ROI.
  • Despite a reduced valuation, Snappy's ability to secure $25 million in funding demonstrates investor confidence and potential for future growth.

What critics are saying

  • The halving of Snappy's valuation from $400 million to $200 million may indicate financial instability or market challenges.
  • The competitive nature of the corporate gifting market requires continuous innovation to maintain differentiation and market share.

What makes Snappy unique

  • Snappy Gifts stands out by offering a diverse range of gift options, including digital rewards and donations, which cater to various recipient preferences and occasions.
  • Their focus on promoting diversity and inclusivity by featuring gifts from women, minority, veteran, and LGBT-owned businesses sets them apart in the corporate gifting market.
  • The platform's ability to integrate with other systems through its API expands its usability and client base, unlike many competitors who offer standalone solutions.